Structured Data for Artificial Intelligence
Who you are, what you do, who you are connected to: declared so that a machine does not have to guess
They chose us — and they keep choosing us
Your website visible in the answers of artificial intelligence
Artificial intelligence is the filter through which more and more searches, answers, and decisions now pass. If your website doesn’t speak its language, it risks disappearing from the sight (and the choices) of your potential customers.
The AI-proof solution to implement right away if you want to improve your online visibility
To recognize you, your company and your site properly, AI systems need structured data. We implement it to the highest standards in the industry, tailored to e-commerce and corporate sites, so that AI systems, present and future, can fully understand your content and show it at the right moment, to the right person.
Immediate benefits for your website:
- Make your site readable by AI-based search engines
- Increase your visibility in conversational and voice searches
- You gain a competitive advantage
- Future-proof your site for the future of organic traffic
Don’t wait until your site is ignored by the new AI search engines.
SEO & GEO strategy: brands choose us, their results prove us right
For over 15 years we’ve been driving qualified traffic to your website through AI-powered SEO strategies. A unique approach that has already earned the trust of leading brands across every sector, with success stories and measurable, scalable results.
Optimize your site for artificial intelligence
THEY CHOSE US AND THEY KEEP CHOOSING US
What advanced structured data is (and why it really matters)
Structured data is a kind of “language” that allows search engines and artificial intelligence to understand the content of your web pages in a precise and detailed way.
In practice: it adds a layer of meaning to your site’s HTML code, making explicit information that would otherwise remain ambiguous or invisible to a machine.
With structured data you can make an automated system understand that:
- that number is the price of a product
- that line is a physical address
- that page is a product listing, an article, or a review
- that image is a photo of an event, a team, a place
And much more.
The answers to your questions
What is the structured data of a website?
It is code added to the pages to declare explicitly what they contain, in a format machines read without having to interpret it. Its purpose is to remove ambiguity: without it, a system has to work out from the text that a number is a price, that a line is an address or that a page is a product listing; with structured data that information is declared, not guessed. The format used today is JSON-LD, the vocabulary is Schema.org, and on a well-built site it covers the pages, the products, the articles, the people and the organization behind them.
What are entities in search engines and in AI?
An entity is the way a search engine or a generative system represents a specific subject: a company, a person, a product, a place, a topic. It is not a keyword and it does not coincide with a page: it is the reconstruction the system builds by putting together everything it finds about that subject, wherever that may be. It is the reason why two companies with the same name can be told apart or confused, and why a model can describe you inaccurately even though it has read your site.
How do structured data and entities relate to each other?
Structured data is what you declare, the entity is what gets attributed to you. The markup makes that reconstruction easier and less ambiguous, because it states explicitly who you are, what you do and which recognized entities you are connected to, but it does not determine it on its own. If the information you declare on your site contradicts what is read about you elsewhere, the entity is built on the most widespread version, not necessarily on yours.
Is structured data really read by artificial intelligence?
It depends on which system, and it is a distinction almost nobody makes. On Google surfaces the markup enters the process that generates the answers, and Google has said so publicly: it gives the models context and states precisely what the text would leave ambiguous. With ChatGPT and the other assistants the picture changes, because they read the code of the page as if it were text, without interpreting it as structure, and the studies carried out so far have found no increase in citations from the markup alone. The value is therefore real but indirect, and it comes from how clearly the site declares who you are.
My site already has structured data generated by the plugin: is that enough?
Almost every CMS generates basic markup automatically, and that is already something: it declares that a page is an article, a product, a listing. The problem is that more often than not it does so imprecisely. But what matters even more is what it does not do at all: say who you are, what you are an authority on, which people and organizations you are connected to and how your pages hold together. It is the difference between labelling the boxes in a hurry and explaining what is inside them, and it is the point where an automatic implementation stops being sufficient.