We rank your website on Google. With the data to prove it

Organic traffic is the only kind you don’t pay for one visit at a time. It costs time and work at the start, but once it is built it keeps delivering even in the months when you are not spending on advertising.

It is not a channel you fix once and then leave to run on its own, though. Without solid technical foundations and without pages that genuinely answer the right questions, even projects with sizeable budgets stay stuck, because the problem is not how much you spend but what Google manages to read and decides to choose.

Six fronts that move together, because none of the six produces results on its own.

The technical basics

Crawling, indexing, architecture, performance. We check that Google can reach your pages, understand how they are organized and keep them in the index. This alone does not put you first, but if this base is missing, everything else collapses.

We answer three questions, and they have to be solved in that order.

• Can Google reach your pages, or does it get lost among parameters, redirects and sections that soak up crawl budget without giving anything back?
• Once it has arrived, does it keep them in the index, or discard them because it treats them as duplicates or as pages of little informational value?
• And when a user actually lands there, does the page open quickly, or does the user leave before seeing it?

The pages that have to rank

We identify the pages that have commercial value and we work on those, starting from one basic check: which question does this page answer, and does it answer it better than whoever is ahead of you today?

Every choice follows from there.

• Which question each page has to own, so that two of your own pages do not end up competing for the same one.
• What the person asking it expects to find, because the same question can come from someone who is still gathering information or from someone who already has their credit card in hand, and those two cases are handled differently.
• Which questions come straight afterwards, the ones the reader will ask as soon as they have finished reading, and which are better anticipated than left for them to look up elsewhere.
• Then comes the writing: heading structure, order of the content, answers that stand up on their own without forcing anyone to read the whole page, and targeted copywriting.

Internal architecture

A page also ranks thanks to what sits around it. On its own, a page can only say so much; with the site around it, it proves that the expertise is yours.

It serves two different purposes. The first is telling Google what you are an authority on: when several pages cover different aspects of the same topic and are linked to each other, the whole is worth more than the sum. The second is signalling which page is the right answer to each question, because if two of your pages compete for the same one, the result is that both lose.

In practice we work on hierarchies, on which pages link to which, and on the topic clusters that hold together the content in the same area. These are barely visible changes, and they often tip the scales more than producing new content does.

Authority

Google also decides how far to trust a site on the basis of the sites that send valuable backlinks to it. We work through link building so that those signals exist and land on the pages that have to grow.

The criterion is relevance, not volume. One link from a site that genuinely covers your sector is worth more than ten mentions picked up at random, and on a commercial page the difference shows. That is why we first choose which pages need to grow, and only then where it makes sense to look for the signals that will support them.

Foundations shared with GEO

Structured data, clarity of entities, formatting that makes content extractable. This is work that serves ranking and at the same time makes the site readable by generative systems.

The specific work on how you are retrieved and cited in AI answers is a different matter, and you will find it in Generative Engine Optimization.

Measurement

Positions, clicks, technical status, progress against the objectives. Every month, on the same indicators, so that the comparison means something.

A report is useful if it says two things: where we are compared with where we planned to be, and what gets done in the months that follow.

No consultant can guarantee you a position on a precise day at a precise hour. Anyone who does is selling something else. What can be done is an estimate built on data, and on these four factors:

1. How difficult the SERPs are for the terms you care about.
2. How many ads occupy those searches, because they push everything else down.
3. The state of the site you are starting from.
4. How much of what needs doing you can actually put into practice.

The last one weighs more than the other three put together. A perfect plan that cannot be executed with the resources you really have is worth nothing.

More than fifteen years of experience on this channel

Organic ranking has been our core business since before it was called that.

When you watch a market change several times over, you learn to tell the developments that matter from the ones that pass. It is the reason we started working on answer engines when almost nobody was dealing with them, and the reason we did not throw SEO away the moment it became fashionable to say it was finished.

A method that starts from data, not from habit

Every project starts with a piece of research that measures the market before any activity is proposed. If the numbers do not add up, we say so beforehand.

It also means we do not offer the same package to everyone. What your project needs depends on how contested your niche is, on the state of your site and on what your competitors are already doing: these are things you look at one by one, not things you assume.

We study the sector and we report on it

The GEO·AI Observatory, SEO Confidential, Digital Talks and our editorial work are not marketing: they are how we stay up to date on a market that changes every few months.

We talk to the people facing the same problems in other countries, we put what we find to the test and we report it in full, method included. What we learn there ends up in our clients’ projects and on our own site.

Write us a couple of lines about your objective. We will tell you whether we can be useful, and how.