Behind every project there's a group of people
The agency, the team, the method. No sales department up front: the person who talks to you works on your project
What we work on
We work on search engine ranking (SEO) and visibility in generative answers (GEO), with everything it takes to build them: technical foundations, content, structured data, authority. We don't do paid advertising, and when the numbers say a client is better off going that way we tell them, instead of taking the job.
We work on results that build over time and last, not on visibility that lasts as long as the spend.
These are not activities we keep separate. Every project is handled by several people, each on the part they know, because the four things affect one another and none of them produces results on its own.
Three commitments, not slogans
Data before opinions
In our line of work "in my opinion" counts for little, and when we haven't verified something we say so instead of guessing.
That matters most now that everyone in our industry talks about artificial intelligence and almost nobody actually measures. When we've checked something against your data we say so, and when it's a reasonable assumption we say that too: it helps you judge how much weight to give it before spending on it.
Things as they are, even when it costs us
If the numbers say a project doesn't stand up, or that you're better off investing elsewhere, we tell you before you have spent.
This isn't charity. A project that starts from the wrong premises ends badly for everyone, and we would rather lose a job at the start than a year in, when the results are not there and neither side knows what to say to the other.
The person who talks to you works on your project
There is no sales layer in front and a delivery layer behind: the people you meet are the ones running the project.
It is also why you won't find yourself explaining your business from scratch every few months. The people on your project know it, and stay on it long enough to notice when something shifts.