DECODING SEARCH · WEEKLY NEWSLETTER
How AI decides who to recommend to your customers
Every week I send you what has really changed in online search, with the data in hand. Written for people who run a company, not for technicians.
One email a week. You unsubscribe with one click, without having to write to anyone.
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One email a week, five sections
1. The editorial
My reading of what has changed, with the sources linked. If a figure does not hold up I say so, even when the opposite would suit me.
2. The news that matters
Five items, hand-picked. I spare you all the rest.
3. SEO Confidential
One to one with the world’s leading search experts. People you normally hear speaking in conference halls, not in your inbox.
4. The answer on video
A real question from the readers, a short answer.
5. Evolving Search
A piece from the stage at Digital Talks, the invitation-only event I have been organizing in Cagliari since 2024.
The way people search is changing faster than websites do
Your customers have stopped typing two words into Google and started asking an assistant whole questions. Who gets recommended in those answers is decided by a mechanism, and that mechanism can be studied.
That is what I do every week, and I send it to you.
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