Nice to meet you, I’m Roberto, the founder of the Serra agency.
What does the best SEO consultant do? They take action, with the data in hand.

The professional role of the SEO consultant
The SEO consultant is the professional responsible for acquiring organic traffic from search engines. Working on the client’s website (on-site) and outside the site to boost its authority (off-site), they identify opportunities and capture potential customers. The SEO consultant’s job involves a wide range of activities, and for this reason they usually have a broad portfolio of skills spanning from frontend programming, through content development and data analysis.
For years I have worked in SEO and Marketing, helping companies win customers by acquiring traffic from Google.
What an SEO consultant can do for you
| Category | Activity | Impact |
|---|---|---|
| 🤓 Analysis | Analyzes the market and identifies achievable goals | ⭐️ |
| 🤓 Analysis | Defines the content creation plan | ⭐️ |
| ⚙️ Optimization | Improves loading times | ⭐️⭐️ |
| ⚙️ Optimization | Fixes organization and crawling errors | ⭐️⭐️ |
| ⚙️ Optimization | Technically refines the content of pages and articles | ⭐️⭐️ |
| ⚙️ Optimization | Handles writing, optimization and publishing of new content | ⭐️⭐️⭐️ |
| 🚀 Acceleration | Identifies partner sites | ⭐️ |
| 🚀 Acceleration | Contacts partners, offers content and verifies actual publication | ⭐️⭐️⭐️⭐️⭐️ |
| 🤓 Analysis | Monitors and manages performance and rankings | ⭐️⭐️⭐️ |
The SEO consultant’s responsibilities
Plan, develop and measure everything that happens on the site.
- ✅ Identify customer acquisition opportunities;
- ✅ define the project’s main KPIs;
- ✅ work with developers providing solutions to fix issues;
- ✅ monitor the health of the site;
- ✅ identify any negative SEO attacks and address them;
- ✅ carry out thorough keyword research;
- ✅ analyze, measure and make decisions;
- ✅ deliver the result.
Qualifications and traits of a good SEO consultant
Unlike other marketing activities, there are no official training schools in SEO. For this reason, it’s wise to assess and understand the qualifications and traits of a good SEO consultant.
- ✅ Years of experience on their own sites;
- ✅ numerous successful campaigns under their belt;
- ✅ testimonials from a good number of clients;
- ✅ the ability to interact with the client;
- ✅ knowledge of the main programming languages;
- ✅ familiarity with software and the main metrics for evaluating a domain.
🏆 The ability to analyze data and provide recommendations based on concrete evidence.
Who really needs an SEO consultant
Although SEO always means quality, in some sectors it proves more effective than in others. In general, SEO can truly make the difference if:
- You sell services or products aimed at a specific group of people.
- Your products solve a specific problem.
- You are planning and setting the business goals to reach in the next 6 to 12 months.
- You have an e-commerce store and you’ve realized that with SEO you can rank your products better and get more visits.
- You want to get traffic to your site while saving on ADV.
- You have a website that gets little traffic from search engines.
- Yours is a “golden market” sector with plenty of relevant searches and little competition.
The SEO consultant’s job during the startup phase
Try to imagine your website as a shop you’re about to open: SEO helps you find and secure the right premises in the busiest part of town. Thanks to this “prime location”, you can count on a large number of people always eager to browse inside, day after day and month after month.

But this is only one of the things you need to make your new business work. Yes, because you also have to ask yourself…
- Are the products you sell appealing to your audience?
- Have you planned any promotional campaigns?
- Do the shelves allow for a tidy and appealing display?
- In your shop, do the salespeople do their job well?
- Are the deed costs too high, or can you afford them?
If you’re a good entrepreneur and you’re convinced the answer is yes, you should know that in your case SEO can play a decisive role and help you increase traffic in favor of your goal: new leads and sales.
Can the SEO consultant guarantee “the top position”?
No one can guarantee you the top position within a given timeframe. Be wary of anyone trying to lure you in with phrases like “top of Google in seven days” or “first position guaranteed”; these are just slogans, often traceable to companies that frequently work by injecting very low-quality links into the sites of the unlucky people who listen to them. Be careful, because Google does not forgive and penalizes those who work this way, often permanently as well.
If you want to know fairly precisely how long it takes before seeing results, you could commission a SEO audit, an investigation in which the SEO consultant defines:
Bearing in mind that an investigation is needed before answering precisely, it’s always good for the SEO consultant to draw up a plan of achievable goals within a timeframe of 3, 6 and 12 months.
- The most profitable search terms
- The monthly/annual traffic volumes generated by each keyword
- The main competitors and their strategy
- The overall difficulty level of your sector
- The reasonable timeframes for reaching the set goals
How does an SEO consultancy work?
0% magic, secrets and tricks. 100% Analysis, planning, monitoring and optimization.
Once a preliminary SEO audit has been carried out and the keyword traffic goals acquired, it will be the SEO consultant’s task to define the on-site interventions ( changes needed to optimize a website’s pages for one or more keywords ), and off-site interventions (actions such as link building or social mentions, useful for increasing a page’s popularity and authority), needed to increase traffic from search engines.
I carry all of this out during the preliminary consultancy phase, developing a feasibility analysis aimed at defining the state of the art, the achievable goals and the time required. In practice, it’s an on-site and off-site analysis (carried out with obsessive attention) that will tell you whether and how SEO can be right for you.
The SEO consultant’s work,
in a nutshell
More customers from Google? The secret to getting there is just one: it’s called teamwork!
Fill out the form below and within a few hours I’ll get in touch to set up a conversation. I’ll ask you about yourself, your goals and your project so I can understand whether and how I can help you.
If you’re looking for an SEO consultant who can understand, organize and take responsibility for your website’s search engine rankings (completely, with clear and measurable timelines, commitments and expected results)… you’re welcome here.
If, once we’ve assessed the conditions, we realize we can make the difference, my Team and I will be at your disposal to help you reach your goals and make the difference in your market.
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