Keyword
research
Once I’ve listened to your needs and analyzed your specific sector, I set out to discover the highest traffic-volume keywords using dedicated software.
What does the best SEO consultant do? They take action, with the data in hand.
Nice to meet you, I’m Roberto, the founder of the Serra agency.
They chose us — and they keep choosing us
01
The professional role of the SEO consultant
The SEO consultant is the professional responsible for acquiring organic traffic from search engines. Working on the client’s website (on-site) and outside the site to boost its authority (off-site), they identify opportunities and capture potential customers. The SEO consultant’s job involves a wide range of activities, and for this reason they usually have a broad portfolio of skills spanning from frontend programming, through content development and data analysis.
For years I have worked in SEO and Marketing, helping companies win customers by acquiring traffic from Google.
02
What an SEO consultant can do for you
| Category | Activity | Impact |
|---|---|---|
| 🤓 Analysis | Analyzes the market and identifies achievable goals | ⭐️ |
| 🤓 Analysis | Defines the content creation plan | ⭐️ |
| ⚙️ Optimization | Improves loading times | ⭐️⭐️ |
| ⚙️ Optimization | Fixes organization and crawling errors | ⭐️⭐️ |
| ⚙️ Optimization | Technically refines the content of pages and articles | ⭐️⭐️ |
| ⚙️ Optimization | Handles writing, optimization and publishing of new content | ⭐️⭐️⭐️ |
| 🚀 Acceleration | Identifies partner sites | ⭐️ |
| 🚀 Acceleration | Contacts partners, offers content and verifies actual publication | ⭐️⭐️⭐️⭐️⭐️ |
| 🤓 Analysis | Monitors and manages performance and rankings | ⭐️⭐️⭐️ |
Summary table of the SEO consultant’s activities
The SEO consultant’s responsibilities
Plan, develop and measure everything that happens on the site.
- ✅ Identify customer acquisition opportunities;
- ✅ define the project’s main KPIs;
- ✅ work with developers providing solutions to fix issues;
- ✅ monitor the health of the site;
- ✅ identify any negative SEO attacks and address them;
- ✅ carry out thorough keyword research;
- ✅ analyze, measure and make decisions;
- ✅ deliver the result.
Qualifications and traits of a good SEO consultant
Unlike other marketing activities, there are no official training schools in SEO. For this reason, it’s wise to assess and understand the qualifications and traits of a good SEO consultant.
- ✅ Years of experience on their own sites;
- ✅ numerous successful campaigns under their belt;
- ✅ testimonials from a good number of clients;
- ✅ the ability to interact with the client;
- ✅ knowledge of the main programming languages;
- ✅ familiarity with software and the main metrics for evaluating a domain.
🏆 The ability to analyze data and provide recommendations based on concrete evidence.
Who really needs an SEO consultant
Although SEO always means quality, in some sectors it proves more effective than in others. In general, SEO can truly make the difference if:
- You sell services or products aimed at a specific group of people.
- Your products solve a specific problem.
- You are planning and setting the business goals to reach in the next 6 to 12 months.
- You have an e-commerce store and you’ve realized that with SEO you can rank your products better and get more visits.
- You want to get traffic to your site while saving on ADV.
- You have a website that gets little traffic from search engines.
- Yours is a “golden market” sector with plenty of relevant searches and little competition.
The SEO consultant’s job during the startup phase
Try to imagine your website as a shop you’re about to open: SEO helps you find and secure the right premises in the busiest part of town. Thanks to this “prime location”, you can count on a large number of people always eager to browse inside, day after day and month after month.
But this is only one of the things you need to make your new business work. Yes, because you also have to ask yourself…
- Are the products you sell appealing to your audience?
- Have you planned any promotional campaigns?
- Do the shelves allow for a tidy and appealing display?
- In your shop, do the salespeople do their job well?
- Are the deed costs too high, or can you afford them?
If you’re a good entrepreneur and you’re convinced the answer is yes, you should know that in your case SEO can play a decisive role and help you increase traffic in favor of your goal: new leads and sales.
Can the SEO consultant guarantee “the top position”?
No one can guarantee you the top position within a given timeframe. Be wary of anyone trying to lure you in with phrases like “top of Google in seven days” or “first position guaranteed”; these are just slogans, often traceable to companies that frequently work by injecting very low-quality links into the sites of the unlucky people who listen to them. Be careful, because Google does not forgive and penalizes those who work this way, often permanently as well.
If you want to know fairly precisely how long it takes before seeing results, you could commission a SEO audit, an investigation in which the SEO consultant defines:
Bearing in mind that an investigation is needed before answering precisely, it’s always good for the SEO consultant to draw up a plan of achievable goals within a timeframe of 3, 6 and 12 months.
- The most profitable search terms
- The monthly/annual traffic volumes generated by each keyword
- The main competitors and their strategy
- The overall difficulty level of your sector
- The reasonable timeframes for reaching the set goals
How does an SEO consultancy work?
0% magic, secrets and tricks. 100% Analysis, planning, monitoring and optimization.
Once a preliminary SEO audit has been carried out and the keyword traffic goals acquired, it will be the SEO consultant’s task to define the on-site interventions ( changes needed to optimize a website’s pages for one or more keywords ), and off-site interventions (actions such as link building or social mentions, useful for increasing a page’s popularity and authority), needed to increase traffic from search engines.
I carry all of this out during the preliminary consultancy phase, developing a feasibility analysis aimed at defining the state of the art, the achievable goals and the time required. In practice, it’s an on-site and off-site analysis (carried out with obsessive attention) that will tell you whether and how SEO can be right for you.
The SEO consultant’s work, in a nutshell
Defining the context and
difficulty of the work
During the consultancy I determine the level of competition for the main searches made by potential customers, considered 100% on target with respect to the client’s stated goals.
Planning the
on-site and on-site actions
The goal of this operation is to make all the pages competitive for the chosen keywords, so as to create the conditions for gaining rankings within Google’s search engine.
Carrying out the plan
and monitoring
Once the on-site and off-site actions useful for ranking the pages on search engines have been activated, the ranking trend of each keyword is tracked day by day.
Delivery of monthly
reports
Every month you’ll receive complete reports with all the information needed to assess, understand and take note of what is happening.
Before entrusting my SEO and PR activity to Roberto Serra, I was skeptical, because I kept asking myself: what more could he do beyond what we're already doing? And since we target High-Ticket clients, I had doubts about the investment, thinking it was really too expensive. Then, after the detailed and meticulous analysis of my site, where the conversation was about NUMBERS and not dreams, I realized he was the right person. I really appreciated his honesty and frankness! He told me right away: I won't promise you miracles, but concrete results that grow over time. That was the magic phrase. On top of that, his most powerful skills are his availability combined with his extremely high level of expertise, paired with a humility that is at times disarming. In just 5 months I achieved a 300% ROI; I don't think anything more needs to be said. Thank you for everything, and I'm sure our collaboration will last for many years to come.
Hi, I'm Maria Fernanda Villagomez, director of LAE Educazione Internazionale. We provide guidance and support to young Italians who want to study abroad. My experience with Roberto Serra has been very positive. I wanted to get more inquiries for my business, and Roberto suggested starting a blog in March 2018. It's been 7 months since the blog went live, and thanks to the SEO work Roberto has done, the inquiries I receive have tripled. Keep in mind that not even a year has passed and we're already seeing these excellent results! Now Roberto and his team will build the new company website, and I'm sure the outcome will be outstanding. I highly recommend turning to Roberto!
Roberto is a consultant who is attentive in understanding the client's needs, and then precise and punctual in delivering them. He has excellent expertise and manages to explain scenarios and procedures in an understandable way. As an entrepreneur, I find this aspect very important, because not being a technical person, I'm interested in the result and not in the "how it's done".
A fantastic person. We worked together on our websites and, thanks to his advice, we had a turning point. But besides being a fantastic professional, he's also a very honest and down-to-earth person. I would recommend him to anyone.
Roberto is an SEO champion, full stop. He has a pragmatic, comprehensive point of view, focused above all on real results (that is, winning leads and clients, not showing off trophies for their own sake). After years of studying and working in SEO and Content, I found in Roberto a set of perspectives, tools, and strategies that literally sent my results and my operational effectiveness through the roof: +411% in 6 months on a project that started from scratch. And all of this comes with a human touch and a friendly, approachable attitude of the kind you rarely come across. ⭐⭐⭐⭐⭐
An incurable optimist, full of enthusiasm, always energized and cheerful, he manages to convey incredible energy! He is truly competent and well-prepared in his field; he was able to grasp and take charge of my project, managing to carry it out in no time at all, with results that went far beyond my expectations! ...even though he had never even heard of my line of business before! My advice is this: if you have a business project and want to launch it quickly, I recommend asking for his help.
Thank you so much, Roberto. People had told me you were good, but you're not only good, you're also a great person, TOP. I'm telling you this because it's really not easy to find professionals as sharp as you with your humility and incredible willingness to help... Very often skill comes with a hefty dose of arrogance and (only I can do it) attitude... These two traits all too often go hand in hand, whereas with you I had a much better experience than I expected. I'm not one to gush like this, but when I meet people like you, it's a must. Top, and Top again.
I contacted Roberto by chance, searching the web. In no time at all, he managed to solve all the problems (and there were quite a few 😉) with my website. I couldn't have made a better choice, both as a person, very pleasant and down-to-earth, and as an SEO consultant, truly very, very competent. I highly recommend him to everyone... great job, Roberto!
Finding professionals like Roberto is a monumental feat. He literally transformed my website's performance, getting all the keywords in my industry to rank, all in an extremely short time, far exceeding my expectations while meeting the deadlines that had been set. I'm grateful for the day I happened to stumble upon his contact online. He knew how to listen, propose, and act flawlessly, with great humility. Thank you, Roberto! The TOP!
I brought Roberto on board to increase the organic traffic of a Cosmetic Surgery project. After 1 year, the results are far above projections: Roberto is able to design an effective and practical strategy. He's also a patient and helpful person who knows how to step up at the right moment. Honestly, I couldn't have chosen better. Thanks, Roby!
We met Roberto at a time when our project was going through yet another moment of total confusion. The first thing Roberto did was bring clarity, precise data to work from, and a clear path to follow. It all started with a genuine market research study carried out by Roberto himself, on which we then built a work plan together based on specific goals, ambitious yet at the same time achievable. From there we got to work, and Roberto proved to be a true all-around Digital Marketing professional, always present and willing to go well beyond the boundaries of the project at hand.
Right after finishing the development of our new portal fastprivatejet.com, we were looking for a professional who could help us reach our potential clients organically, to support the advertising activity already underway, which up to that point had been our only source of traffic. Having been burned by past experiences with various agencies, we decided to turn to Roberto, who, following his market analysis, proposed a path for us to follow. The results we would have expected after at least a year of work arrived within the first 5 months, exceeding our expectations. We are fully satisfied with this collaboration. Thank you, Roberto! "Passion into Profession".
In a market where everyone promises results based solely on a "theoretical" approach, Roberto proved to be a serious, attentive, and above all results-driven professional. I recommend him to any entrepreneur looking for a go-to expert to understand how to truly leverage the web to unlock their business potential!
I got in touch with Roberto because I was looking for someone genuinely skilled who could help our website take off in terms of SEO. Despite the budgets we were allocating to various display ads and keywords, we just couldn't break through in the search results. Since we didn't know each other, my initial fear was that he might turn out to be the usual vendor promising sky-high results, the kind you constantly hear about in such a specialized field. During the early stage, Roberto's approach was very straightforward and clear: no stratospheric promises, just a step-by-step plan to monitor constantly and adjust along the way...together. I liked it right away, even though my fear didn't go away, because the budget was significant for our case, which really started from the ground up. In just a year and a half, our website went from barely 100 clicks a month to nearly 70,000, and the work done proved to be excellent. So I'm completely satisfied, and the relationship continues with trust and respect. Roberto is a valuable partner I would recommend without hesitation.
I had a website like the ones you often see online, more commonly known as a brochure site with no traffic activity and therefore no visits. Since we had realized that a website without traffic was useless, we decided to turn to a professional we'd met at a meeting. Our website has become one of the most visible in Italy, we get thousands of new visits every month and, as a result, plenty of new inquiries from companies and individuals interested in the services of Resmarc Srl - Rimedi Umidità.
What does an SEO consultant do?
The SEO consultant is a professional who helps their clients improve their rankings in search engines, in order to increase the number of visitors to their website. They analyze the website and identify the factors that negatively affect rankings, then propose and implement the strategies needed to improve them.
How much does an SEO make?
There is no definitive answer to this question, since SEOs may charge different rates for their services, depending on their experience, the size of the project, the competition and other factors. In general, SEOs may charge a rate ranging from 50 to 150 Euros per hour, or in some cases a flat fee for a project.
How do you become an SEO consultant?
There is no standard path to becoming an SEO consultant, but most professionals in this field have a background in development, marketing, advertising or communication. Many of them started their careers as web designers or web developers and acquired their SEO skills over the years.
Is it better to invest in SEO or in paid ads?
There is no simple answer to this question. In general, it’s advisable to invest in both, since they bring different benefits. SEO can lead to a greater number of visits to the site, while paid ads can be targeted at a specific audience in the short term. What matters most in both cases, however, is that the acquisition channel proves sustainable in terms of return on investment
How long does it take to see results with SEO?
This depends on several factors, such as competition, the sector and the size of the site. Although in general you can start to see results after about 3-6 months of consistent work, knowing where, how and how hard to push can deliver results even in the short term.
More customers from Google? The secret to getting there is just one: it’s called teamwork!
Fill out the form below and within a few hours I’ll get in touch to set up a conversation. I’ll ask you about yourself, your goals and your project so I can understand whether and how I can help you.
If you’re looking for an SEO consultant who can understand, organize and take responsibility for your website’s search engine rankings (completely, with clear and measurable timelines, commitments and expected results)… you’re welcome here.
If, once we’ve assessed the conditions, we realize we can make the difference, my Team and I will be at your disposal to help you reach your goals and make the difference in your market.
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