Feasibility analysis.

Discover your project’s potential, backed by data.

A feasibility analysis lets you understand in advance whether there is room for your business to operate profitably.

3 insights (basic) that every company should know

💰 Market value of the niche

Knowing the size of your online market (and who is currently occupying it) will help you understand whether what you intend to do is enough to reach the goals you want, or whether it is more worthwhile to focus on other areas that better suit your project’s potential.


🌎 Size of the market potential

Measuring means understanding whether your resources can truly allow you to do everything, or only a small part of what it takes to gain visibility among your potential customers.


Thanks to market analysis, you will be able to understand what impact your budget can have relative to your goals.

We will build an operational plan that is as effective as it is realistic.

🤑 Expected return on investment

Understanding whether and when you can expect a return on investment is the foundation of every business, online too. That is why we map out the path, identify and measure (with hard data) the actions to take.

The “X-ray” of your direct competitors.

Phase 1

What is the first step toward your project’s success?

Analyzing, both individually and comparatively, the players who occupy the majority of the visibility in your sector. That is why, among other things, I quantify for each of them:

  • Their ranking on Google for the keywords of interest;
  • the search volume of the queries for which they rank;
  • the potential difficulty of succeeding with an organic ranking plan for one or more queries of interest;
  • the cost per click, that is, how much a click bought on Google costs for the given keyword;
  • the total number of monthly searches and the exact distribution of clicks across the various sites;

Along with other important insights capable of revealing to you exactly how your competitors are moving.

With this kind of information on your side, you can finally start to calibrate what you intend to do, laying the foundations of your market entry plan.

Phase 2

Okay, but where are your competitors putting their money? 🤔

Knowing which search terms your competitors are investing in is essential. If they are spending money on them, they are very likely making sales. And you want to know which words (read: clicks) sell and which only waste time, right?

Thanks to the feasibility analysis, you can have this information even before lifting a finger.

Phase 3

When did your competitors start, and what have they done?

Among the many, Google’s favorite result is often the most authoritative one. To fully understand the identity of the competition (and how authoritative they can be in Google’s eyes), it is therefore necessary to analyze the various domain metrics in depth.

Analyzing the backlinks that competitors receive from third-party sites, along with external signals, gives us precisely this kind of information, so we can understand which competitor is the most authoritative, whether there has been any link building activity, or whether one is currently underway.


A complete view of your customers’ searches: Immediately.

Thanks to an in-market analysis of searches, it is possible to gain a clear view of how costly or difficult acquiring visibility can be. 🤩

Based on the results obtained, you can identify the queries worth pursuing within the desired market niche. All of this determines, in a measurable and clear way, much of your business’s potential on the web.

A careful, data-driven keyword research therefore becomes a pivotal moment, because it lets you have a complete view of the questions
asked every month by your potential customers who are ready to buy.

With this research, for each keyword with high conversion potential
it will be possible to gather, among others, two important data points:

  • The Search volume, that is, the index of the number of monthly searches performed by users for a given keyword.
  • Cost per click (CPC), which expresses how much you pay each time a user clicks on an ad that appears in the SERP.

Precise KPIs to bring the project to ROI

Online as well as offline, every project should be assigned its potential “return on investment”.

As you can imagine, the data collected is not always positive or favorable to continuing your activity on the web, but when that is not the case, setting realistic KPIs in the short, medium, and long term certainly becomes within our reach.

Precise and measurable ranking goals

Once the process of identifying the best opportunities is complete, we will determine the potential traffic from the organic channel.

Remember: Plan well and you will fear no Google update!

Take care of SEO planning
and you will have no more problems

This is an essential process for knowing how much traffic we could bring to the site over the next 12 months and… for understanding whether the game is worth the candle.

Obviously, if the result obtained is not appealing and the SEO work costs more than the revenue itself, you would do well to invest directly in ads. Thanks to my market research, I can offer you a privileged point of view to understand exactly which is the best path to take.

By knowing all the main insights in advance, my analysis is the best way to optimize your financial resources and maximize the effectiveness of your investments. We are talking about getting to know a reality that you currently ignore completely, but which you will inevitably face before long.

With the numbers in hand, does your project stand up or not?

2 hours of consulting included to translate all the data that emerges into plain language.

We present my analysis and the data collected to you in detail, breaking down every detail in an understandable way


We think through the insights that emerged together with you


We discuss with you every detail relevant to the search engine ranking of your future project


With this kind of screening, you will always know where the investment you intend to make can take you, and what results
you can expect

Look at the fastest route to your digital launch

There is only one way to arrive at your destination on time: knowing perfectly where you intend to go and by which route.

Thanks to my method of analysis, I can guarantee you a thorough investigation capable of providing all the answers you need to take the right steps toward your goals.

Succeeding on the web is like planning a trip; many people are still debating the car’s engine, which tires are best to buy, or whether a diesel or a petrol is the better choice.

Too bad most of them only discover after the fact that, to actually get there, what they needed was a boat. Knowing where it is worth going is never a minor detail. It all starts from there.

Fill out the form, and we will find out together.

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What clients say…

Join the clients who have already discovered the potential of their project. Contact us today

Andrea Terranova

In just 5 months I achieved a 300% ROI

Before entrusting my SEO and PR activity to Roberto Serra, I was skeptical, because I kept asking myself: what more could he do beyond what we're already doing? And since we target High-Ticket clients, I had doubts about the investment, thinking it was really too expensive. Then, after the detailed and meticulous analysis of my site, where the conversation was about NUMBERS and not dreams, I realized he was the right person. I really appreciated his honesty and frankness! He told me right away: I won't promise you miracles, but concrete results that grow over time. That was the magic phrase. On top of that, his most powerful skills are his availability combined with his extremely high level of expertise, paired with a humility that is at times disarming. In just 5 months I achieved a 300% ROI; I don't think anything more needs to be said. Thank you for everything, and I'm sure our collaboration will last for many years to come.

soasemplice.it

industry: Finance

Maria Fernanda Villagomez

Inquiries tripled

Hi, I'm Maria Fernanda Villagomez, director of LAE Educazione Internazionale. We provide guidance and support to young Italians who want to study abroad. My experience with Roberto Serra has been very positive. I wanted to get more inquiries for my business, and Roberto suggested starting a blog in March 2018. It's been 7 months since the blog went live, and thanks to the SEO work Roberto has done, the inquiries I receive have tripled. Keep in mind that not even a year has passed and we're already seeing these excellent results! Now Roberto and his team will build the new company website, and I'm sure the outcome will be outstanding. I highly recommend turning to Roberto!

lae-edu.it

industry: Studying abroad

Simone Mostallino

An attentive consultant

Roberto is a consultant who is attentive in understanding the client's needs, and then precise and punctual in delivering them. He has excellent expertise and manages to explain scenarios and procedures in an understandable way. As an entrepreneur, I find this aspect very important, because not being a technical person, I'm interested in the result and not in the "how it's done".

luxuryholidaysinsardinia.com

industry: Tourism

Aldo Bongiovanni

We had a turning point

A fantastic person. We worked together on our websites and, thanks to his advice, we had a turning point. But besides being a fantastic professional, he's also a very honest and down-to-earth person. I would recommend him to anyone.

molinobongiovanni.com

industry: Food e-commerce

Erica Zuanon

An SEO champion, full stop.

Roberto is an SEO champion, full stop. He has a pragmatic, comprehensive point of view, focused above all on real results (that is, winning leads and clients, not showing off trophies for their own sake). After years of studying and working in SEO and Content, I found in Roberto a set of perspectives, tools, and strategies that literally sent my results and my operational effectiveness through the roof: +411% in 6 months on a project that started from scratch. And all of this comes with a human touch and a friendly, approachable attitude of the kind you rarely come across. ⭐⭐⭐⭐⭐

azionelavoro.it

industry: Consulting

Renato Ragni

Results far beyond my expectations!

An incurable optimist, full of enthusiasm, always energized and cheerful, he manages to convey incredible energy! He is truly competent and well-prepared in his field; he was able to grasp and take charge of my project, managing to carry it out in no time at all, with results that went far beyond my expectations! ...even though he had never even heard of my line of business before! My advice is this: if you have a business project and want to launch it quickly, I recommend asking for his help.

abbattimentocattiviodori.com

industry: Environmental consulting

Gianluigi Canducci

Top, and Top again

Thank you so much, Roberto. People had told me you were good, but you're not only good, you're also a great person, TOP. I'm telling you this because it's really not easy to find professionals as sharp as you with your humility and incredible willingness to help... Very often skill comes with a hefty dose of arrogance and (only I can do it) attitude... These two traits all too often go hand in hand, whereas with you I had a much better experience than I expected. I'm not one to gush like this, but when I meet people like you, it's a must. Top, and Top again.

gianluigicanducci.com

industry: Web marketing

Loredana Di Stefano

I couldn't have made a better choice

I contacted Roberto by chance, searching the web. In no time at all, he managed to solve all the problems (and there were quite a few 😉) with my website. I couldn't have made a better choice, both as a person, very pleasant and down-to-earth, and as an SEO consultant, truly very, very competent. I highly recommend him to everyone... great job, Roberto!

lemillericette.it

industry: Affiliate marketing

Marco Potenza

A monumental feat

Finding professionals like Roberto is a monumental feat. He literally transformed my website's performance, getting all the keywords in my industry to rank, all in an extremely short time, far exceeding my expectations while meeting the deadlines that had been set. I'm grateful for the day I happened to stumble upon his contact online. He knew how to listen, propose, and act flawlessly, with great humility. Thank you, Roberto! The TOP!

comproorologi.it

industry: Luxury watches

Lorenzo Pinna

Results are far above projections

I brought Roberto on board to increase the organic traffic of a Cosmetic Surgery project. After 1 year, the results are far above projections: Roberto is able to design an effective and practical strategy. He's also a patient and helpful person who knows how to step up at the right moment. Honestly, I couldn't have chosen better. Thanks, Roby!

lorenzopinna.it

industry: Web marketing

Filippo Ucchino

He proved to be a true professional

We met Roberto at a time when our project was going through yet another moment of total confusion. The first thing Roberto did was bring clarity, precise data to work from, and a clear path to follow. It all started with a genuine market research study carried out by Roberto himself, on which we then built a work plan together based on specific goals, ambitious yet at the same time achievable. From there we got to work, and Roberto proved to be a true all-around Digital Marketing professional, always present and willing to go well beyond the boundaries of the project at hand.

investingoal.it

industry: Affiliate marketing

Mauro De Rosa

Expectations exceeded

Right after finishing the development of our new portal fastprivatejet.com, we were looking for a professional who could help us reach our potential clients organically, to support the advertising activity already underway, which up to that point had been our only source of traffic. Having been burned by past experiences with various agencies, we decided to turn to Roberto, who, following his market analysis, proposed a path for us to follow. The results we would have expected after at least a year of work arrived within the first 5 months, exceeding our expectations. We are fully satisfied with this collaboration. Thank you, Roberto! "Passion into Profession".

fastprivatejet.com

industry: Business aviation

Gerri Schirru

Serious, attentive, and above all results-driven

In a market where everyone promises results based solely on a "theoretical" approach, Roberto proved to be a serious, attentive, and above all results-driven professional. I recommend him to any entrepreneur looking for a go-to expert to understand how to truly leverage the web to unlock their business potential!

eurospin.it

industry: Large-scale retail manager

Ludovica Allegretti

From 100 to 70,000 clicks/month

I got in touch with Roberto because I was looking for someone genuinely skilled who could help our website take off in terms of SEO. Despite the budgets we were allocating to various display ads and keywords, we just couldn't break through in the search results. Since we didn't know each other, my initial fear was that he might turn out to be the usual vendor promising sky-high results, the kind you constantly hear about in such a specialized field. During the early stage, Roberto's approach was very straightforward and clear: no stratospheric promises, just a step-by-step plan to monitor constantly and adjust along the way...together. I liked it right away, even though my fear didn't go away, because the budget was significant for our case, which really started from the ground up. In just a year and a half, our website went from barely 100 clicks a month to nearly 70,000, and the work done proved to be excellent. So I'm completely satisfied, and the relationship continues with trust and respect. Roberto is a valuable partner I would recommend without hesitation.

urbe.aero

industry: Business aviation training

Davide Magnini

We get thousands of new visits every month

I had a website like the ones you often see online, more commonly known as a brochure site with no traffic activity and therefore no visits. Since we had realized that a website without traffic was useless, we decided to turn to a professional we'd met at a meeting. Our website has become one of the most visible in Italy, we get thousands of new visits every month and, as a result, plenty of new inquiries from companies and individuals interested in the services of Resmarc Srl - Rimedi Umidità.

rimediumidita.it

industry: Consulting and services