Selective authority for the pages that need to grow
Entities, schema markup and visibility in AI answers
Content and data assets designed to attract links and citations
Tailored programs to give your team SEO and AI skills
The founder and the agency’s method
The team that runs your project firsthand
Guides and deep dives by SERRA
SEO Confidential: the voices of the leading experts
Feasibility analysis, on two fronts.
A feasibility analysis tells you in advance whether your business has room for profit on search engines (SEO) and in answer engines (GEO-AI): where people still search, and where they have stopped searching in order to ask an AI directly.
They chose us — and they keep choosing us
How much is your online market worth, and who is occupying it? Knowing that first tells you whether what you have in mind is enough for the goals you have, or whether you are better off aiming at areas that suit your project’s strengths. Today the count also includes the share of market demand that no longer goes through search engines, but through AI answers.
Measuring means understanding whether your resources are enough to do everything that is needed, or only part of it. Better to know before you start than to find out once the budget is gone.
Thanks to the market analysis you will be able to understand what impact your budget can have on the goals you have set.
We will build an operational plan that is as effective as it is realistic.
Understanding whether and when to expect a return is the basis of every business, online too. That is why we map the route and measure, with the data in hand, every action to be taken.
Unisciti a chi ha già scoperto le potenzialità del suo progetto. Contattaci oggi stesso
Before entrusting my SEO and PR activity to Roberto Serra, I was skeptical, because I kept asking myself: what more could he do beyond what we're already doing? And since we target High-Ticket clients, I had doubts about the investment, thinking it was really too expensive. Then, after the detailed and meticulous analysis of my site, where the conversation was about NUMBERS and not dreams, I realized he was the right person. I really appreciated his honesty and frankness! He told me right away: I won't promise you miracles, but concrete results that grow over time. That was the magic phrase. On top of that, his most powerful skills are his availability combined with his extremely high level of expertise, paired with a humility that is at times disarming. In just 5 months I achieved a 300% ROI; I don't think anything more needs to be said. Thank you for everything, and I'm sure our collaboration will last for many years to come.
Hi, I'm Maria Fernanda Villagomez, director of LAE Educazione Internazionale. We provide guidance and support to young Italians who want to study abroad. My experience with Roberto Serra has been very positive. I wanted to get more inquiries for my business, and Roberto suggested starting a blog in March 2018. It's been 7 months since the blog went live, and thanks to the SEO work Roberto has done, the inquiries I receive have tripled. Keep in mind that not even a year has passed and we're already seeing these excellent results! Now Roberto and his team will build the new company website, and I'm sure the outcome will be outstanding. I highly recommend turning to Roberto!
Roberto is a consultant who is attentive in understanding the client's needs, and then precise and punctual in delivering them. He has excellent expertise and manages to explain scenarios and procedures in an understandable way. As an entrepreneur, I find this aspect very important, because not being a technical person, I'm interested in the result and not in the "how it's done".
A fantastic person. We worked together on our websites and, thanks to his advice, we had a turning point. But besides being a fantastic professional, he's also a very honest and down-to-earth person. I would recommend him to anyone.
Roberto is an SEO champion, full stop. He has a pragmatic, comprehensive point of view, focused above all on real results (that is, winning leads and clients, not showing off trophies for their own sake). After years of studying and working in SEO and Content, I found in Roberto a set of perspectives, tools, and strategies that literally sent my results and my operational effectiveness through the roof: +411% in 6 months on a project that started from scratch. And all of this comes with a human touch and a friendly, approachable attitude of the kind you rarely come across. ⭐⭐⭐⭐⭐
An incurable optimist, full of enthusiasm, always energized and cheerful, he manages to convey incredible energy! He is truly competent and well-prepared in his field; he was able to grasp and take charge of my project, managing to carry it out in no time at all, with results that went far beyond my expectations! ...even though he had never even heard of my line of business before! My advice is this: if you have a business project and want to launch it quickly, I recommend asking for his help.
Thank you so much, Roberto. People had told me you were good, but you're not only good, you're also a great person, TOP. I'm telling you this because it's really not easy to find professionals as sharp as you with your humility and incredible willingness to help... Very often skill comes with a hefty dose of arrogance and (only I can do it) attitude... These two traits all too often go hand in hand, whereas with you I had a much better experience than I expected. I'm not one to gush like this, but when I meet people like you, it's a must. Top, and Top again.
I contacted Roberto by chance, searching the web. In no time at all, he managed to solve all the problems (and there were quite a few 😉) with my website. I couldn't have made a better choice, both as a person, very pleasant and down-to-earth, and as an SEO consultant, truly very, very competent. I highly recommend him to everyone... great job, Roberto!
Finding professionals like Roberto is a monumental feat. He literally transformed my website's performance, getting all the keywords in my industry to rank, all in an extremely short time, far exceeding my expectations while meeting the deadlines that had been set. I'm grateful for the day I happened to stumble upon his contact online. He knew how to listen, propose, and act flawlessly, with great humility. Thank you, Roberto! The TOP!
I brought Roberto on board to increase the organic traffic of a Cosmetic Surgery project. After 1 year, the results are far above projections: Roberto is able to design an effective and practical strategy. He's also a patient and helpful person who knows how to step up at the right moment. Honestly, I couldn't have chosen better. Thanks, Roby!
We met Roberto at a time when our project was going through yet another moment of total confusion. The first thing Roberto did was bring clarity, precise data to work from, and a clear path to follow. It all started with a genuine market research study carried out by Roberto himself, on which we then built a work plan together based on specific goals, ambitious yet at the same time achievable. From there we got to work, and Roberto proved to be a true all-around Digital Marketing professional, always present and willing to go well beyond the boundaries of the project at hand.
Right after finishing the development of our new portal fastprivatejet.com, we were looking for a professional who could help us reach our potential clients organically, to support the advertising activity already underway, which up to that point had been our only source of traffic. Having been burned by past experiences with various agencies, we decided to turn to Roberto, who, following his market analysis, proposed a path for us to follow. The results we would have expected after at least a year of work arrived within the first 5 months, exceeding our expectations. We are fully satisfied with this collaboration. Thank you, Roberto! "Passion into Profession".
In a market where everyone promises results based solely on a "theoretical" approach, Roberto proved to be a serious, attentive, and above all results-driven professional. I recommend him to any entrepreneur looking for a go-to expert to understand how to truly leverage the web to unlock their business potential!
I got in touch with Roberto because I was looking for someone genuinely skilled who could help our website take off in terms of SEO. Despite the budgets we were allocating to various display ads and keywords, we just couldn't break through in the search results. Since we didn't know each other, my initial fear was that he might turn out to be the usual vendor promising sky-high results, the kind you constantly hear about in such a specialized field. During the early stage, Roberto's approach was very straightforward and clear: no stratospheric promises, just a step-by-step plan to monitor constantly and adjust along the way...together. I liked it right away, even though my fear didn't go away, because the budget was significant for our case, which really started from the ground up. In just a year and a half, our website went from barely 100 clicks a month to nearly 70,000, and the work done proved to be excellent. So I'm completely satisfied, and the relationship continues with trust and respect. Roberto is a valuable partner I would recommend without hesitation.
I had a website like the ones you often see online, more commonly known as a brochure site with no traffic activity and therefore no visits. Since we had realized that a website without traffic was useless, we decided to turn to a professional we'd met at a meeting. Our website has become one of the most visible in Italy, we get thousands of new visits every month and, as a result, plenty of new inquiries from companies and individuals interested in the services of Resmarc Srl - Rimedi Umidità.
There is only one way to arrive on time: knowing exactly where you intend to arrive, and by which road.
Our SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) method of analysis gives you a thorough investigation, with all the answers you need to take the right steps toward your goals.
Succeeding on the web is like planning a trip: plenty of people are still arguing about the car’s engine, about which tires to buy, about whether diesel or gasoline is the better deal.
Too bad most of them only find out afterwards that, to get exactly there, what they needed was a boat. Knowing where it pays to go, and how to get there, is never a detail. Everything starts from there.
The “X-ray” of your direct competitors
Phase 1
Who owns the visibility in your sector
Before we work out how far you can get, we look at who is already there.
We go through, one by one, the players that take most of the visibility in your market: first in the answer engines, then on Google. They are two different surfaces and they are measured in different ways: on the first, what counts is whether a name gets mentioned; on the second, what counts is rankings and clicks.
For each competitor we quantify:
By the end you know who your real competitors on the web are (they are not always the ones you meet in your own market) and how solid each one’s position is. Where there is nobody yet, the space is free.
Phase 2
Where your competitors put their money
Whoever pays for a keyword is usually trying to sell something.
Knowing which keywords your competitors invest in tells you which questions bring customers and which ones only bring volume. If they have been putting money into them for months, it means they are getting results.
And those same questions are now being put to the answer engines too. An intent worth an advertising budget is still worth something in front of an AI, even if there you cannot buy visibility: you either earn it or you are not there.
This is information you can have before lifting a finger.
Phase 3
Where their authority comes from
A site does not award itself authority: it is others who recognize it.
We reconstruct who is recognizing it for your competitors, on two fronts: the sources the models draw on when they mention them, and the sites they take backlinks from, which ones, for how long, whether there has been a link building campaign or whether one is under way.
The two lists overlap only in part. And what does not overlap is the interesting part: the sources that carry weight on one front and not on the other are the points where ground can be made up most easily.
The demand your market generates
Phase 4
How much demand really exists, and what it is worth
Knowing who occupies the space is not enough: you need to know what the space is worth.
We measure the overall volume of the searches that concern your market and what each one is worth commercially, using as a benchmark what your competitors are willing to pay to capture it. And we estimate how much of that demand has already moved to the answer engines, where it leaves no trace in any search statistic: it is an estimate, and we present it to you as such, but ignoring it means underestimating the market exactly where it is most interesting.
This is where the number that everything else is built on comes from: how much of the market is within your reach, right now.
Phase 5
Numerical goals and honest projections
To every project we assign numerical goals in the short, medium and long term, with a projection of costs and revenue built on the data from the investigation.
The return on investment is not something we promise: the clients tell that story in the case studies, once the results are in. What we promise is an honest projection. If the data says the project does not stand up, we will know it before you have spent.
2 hours of consulting included, to translate all the data that emerges into plain language.
We present the analysis and the data collected to you, breaking down every detail in a way you can follow
We think through the insights that emerged, together with you
We discuss with you every detail that weighs on your project’s ranking, on Google and in AI answers
With an investigation like this you always know where the investment you intend to make can take you, and what results you can expect
It is an analysis that measures, before any investment, whether a business has room for profit on search engines and in answer engines. It measures how much the demand in the sector is worth, who occupies that visibility today on Google and in generative answers, how hard it is to get in and at what cost and over what time. The result is an answer to a single question: is it worth it or not.
It includes the analysis of competitors on both surfaces, the map of the questions the market asks every month with volumes and commercial value, the reconstruction of where competitors get their authority, and a projection of costs and returns built on that data. Two hours of consulting are included on delivery, in which the data is discussed together, point by point, because the useful part is not reading the document but talking it through.
An SEO audit analyzes a site and identifies what is not working; a market analysis assesses the market itself and establishes whether it is worth entering, how much it costs to occupy that space and how long it takes. They are two tools that answer different moments: an audit makes sense once the investment has already been decided and you need to know where to start, while the analysis is needed before, when the decision has not been made yet.
It is for companies that are weighing an investment in organic visibility and want to know whether it makes sense before they make it. It is particularly useful to those starting from scratch, to those entering a market they do not know in depth and to those who have to justify a cost internally with numbers. Companies that have been working on the organic channel for years and already have the data in hand usually need something else.
If the data says the organic channel costs more than it returns, the client hears it before having spent anything, along with an explanation of why. In that case the most sensible route can be paid ads, and the investigation has been useful all the same, because it prevented a bad investment. It is the least welcome outcome and it remains one of the possible outcomes: an analysis that cannot end in a no is not an analysis.
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