Before entrusting my SEO and PR activity to Roberto Serra, I was skeptical, because I kept asking myself: what more could he do beyond what we're already doing? And since we target High-Ticket clients, I had doubts about the investment, thinking it was really too expensive. Then, after the detailed and meticulous analysis of my site, where the conversation was about NUMBERS and not dreams, I realized he was the right person. I really appreciated his honesty and frankness! He told me right away: I won't promise you miracles, but concrete results that grow over time. That was the magic phrase. On top of that, his most powerful skills are his availability combined with his extremely high level of expertise, paired with a humility that is at times disarming. In just 5 months I achieved a 300% ROI; I don't think anything more needs to be said. Thank you for everything, and I'm sure our collaboration will last for many years to come.
Improve your Google rankings with our link building service
When creating amazing content and fixing on-site issues isn’t enough, our link building service comes into play.
Chosen by agencies, freelancers and fellow professionals to rank the right pages on Google.
They chose us — and they keep choosing us
Looking for an expert to manage your link building campaigns? You’re in the right place
In competitive markets, having well-organized content alone isn’t enough
When Google compares two similar pieces of content, it tends to favor the one that is most mentioned or cited across the internet. This is because content that receives many citations from relevant editorial sites, effectively becoming a widespread topic of conversation, is more likely to be chosen as the top result for certain searches.
The same goes for the answer engines, which draw on a set of sources they consider reliable on your topic. A link from one of those sources works twice over: it strengthens your ranking and it puts you where the models go looking when they have to answer.
So, if you are wondering when to start link building, the exact answer is yesterday…
To make sure search engines perceive your content and improve its ranking, you need to understand what link building is and how to take advantage of it.
When should you start with link building? The exact answer is yesterday…
5 great reasons to improve your rankings with our link building campaigns
We have the experience you need
I’ve spent (almost) every single day of my life in the sea of the web for over 15 years. During all this time, I’ve done nothing but study search engines and how they work; I’ve run dozens of tests to figure out which techniques are valid and which to discard. I’ve also banged my head against the screen several times trying to understand links and how they work.
But then I came to master the art of link building (yes, it’s without a doubt an art). This is a big advantage for you: if you choose my service, you’ll save yourself the headaches, because I’ve already had them for you!
We have the right contacts
Over all these years, not only has my experience grown, but so has my network of contacts. Doing link building properly also means having the right connections in the right place and, believe me, I have them. Over time, I’ve built direct contacts with the best editorial teams across half of Italy, who are now always available to publish guest posts on behalf of my clients.
We tailor the link building to your goals
By studying your project, your website, your service and product, I’m able to create together with you a publishing plan perfectly geared toward achieving your ranking goals.
While others throw out publications at random, I make sure that every guest post link dedicated to you is thought through, calibrated and designed to climb the SERP based on your business goals.
Did someone say Branding?
The amazing thing about link building, and more specifically about digital PR, is that these activities can impact a web project across the board. Yes, ranking for certain keywords and building authority with Google and with AI models is still the goal. But meanwhile your brand also ends up on the websites of famous news outlets read by millions of Italians.
You surely know the names of these outlets too: they’re hugely famous sites and portals where your brand can reach unparalleled scale and visibility.
Guest posts with links published on sites of this size trigger virtuous circles to the benefit of your brand and your company. It’s a very effective strategy for building your brand awareness and reputation.
Travel easy, we’ll handle everything!
After the initial calls needed to organize everything and align on the goals, once the strategy is set it will be me who gets the engine of your link building and your branding running. The only thing you’ll have to worry about is watching your traffic grow!
At that point, all you’ll have to do is wait for my timely reports on the results achieved and on the ranking changes for the keywords that matter. My goal is for you to go back to focusing on your work, while I take care of bringing home the results we agreed on, in black and white.
If you stick with us, you won’t make the same mistakes they did, and we’ll get straight to the point.
When to start working on link building?
Any SEO expert can confirm it: links matter.
All the leading professionals in the field agree on the weight that a good link earning strategy has on the ranking of a website.
Link earning (acquiring links from authoritative sites outside your own) remains one of the highest-impact elements in terms of ranking on search engines.
The chart shows the relevance that Google assigns to the different onsite and offsite factors
In a quality project, one that starts with solid keyword research and continues with top-notch SEO optimization, increasing link popularity is one of the main roads to follow to gain traffic…
The power of links: the numbers prove it
Remember that Google’s algorithm weighs the following in its assessment:
- at 20.26%, the anchor text of external links pointing to the pages
- at 22.33%, the link popularity toward the specific page
- at 23.87%, the authority and trust of the site itself
About 42.5% of the importance in how your site ranks on search engines depends on links and on the way they are connected to other sites.
All things considered, then, you can say that about half of your site’s success depends on link building.
Do you see why I tell you that you should have started YESTERDAY?
How much does it cost to buy links?
| Type of publication | Average cost | Penalty risk* | Effectiveness* |
| Links from comments | €0 | ||
| Links from press releases | €0 – 20 | ||
| Links from PBNs | €40 – 60 | ||
| Links from a news outlet | €100 – 250 | ||
| Links from a brand news outlet | €500 – 5000 |
Average cost per link in the Italian market.
* The rating is purely indicative as it depends on the specific case and on the choices/skills of whoever manages the campaign.
Even though tables like this one summarize the average “cost per link”, it’s important to remember that a good link building campaign goes beyond simply buying links. It’s about building relevance in the specific sector using the right anchor text, tier 2 strategies and so on…
Thinking you can buy cheap links to solve your ranking problems is, today more than ever, just a faint illusion. If you were considering it, take my advice… if you want to avoid the typical mistakes of DIY link building, it’s better to rely on an expert!
Beware of DIY link building
Recovering from a penalty caused perhaps by an amateur use of PBNs or similar is very difficult, which is why I’m telling you…
Better to leave it to those who know how, and not improvise!
What sets my link building service apart?
The answers to your questions
What is link building?
It is the work of earning backlinks: links that point to your site from other sites. Google reads them as a signal of trust: a site cited and linked by authoritative, relevant sources is considered more reliable and ranks better. The goal is not to pile up as many as possible, but to build a profile of relevant, quality links on the pages that need to grow.
What makes a backlink high quality?
High-quality backlinks come from authoritative, relevant sites with clean link profiles, high domain authority and real traffic. They also have to be contextually relevant to your content.
What risks are involved in link building?
The main risk is acquiring low-quality or spam backlinks, which can lead to penalties from Google. It is important to focus on ethical, high-quality link building practices.
What are the steps involved in a link building campaign?
A typical link building campaign includes developing a strategy, analyzing competitors’ backlinks, collecting and assessing potential linking sites, creating content and acquiring links, followed by analysis, monitoring and reporting.
Is link building useful for Generative Engine Optimization (GEO) as well?
Yes, and it works on two fronts. When generative systems have to answer, they draw on a set of sources they consider reliable on that topic, and the authority built through links is one of the signals that determine whether a site belongs to that set. On top of that, when an answer cites a source it points to a URL: it is the link that makes the citation attributable to you and not to somebody with the same name.
What clients say…
Join the clients who have already discovered the potential of their project. Contact us today
Hi, I'm Maria Fernanda Villagomez, director of LAE Educazione Internazionale. We provide guidance and support to young Italians who want to study abroad. My experience with Roberto Serra has been very positive. I wanted to get more inquiries for my business, and Roberto suggested starting a blog in March 2018. It's been 7 months since the blog went live, and thanks to the SEO work Roberto has done, the inquiries I receive have tripled. Keep in mind that not even a year has passed and we're already seeing these excellent results! Now Roberto and his team will build the new company website, and I'm sure the outcome will be outstanding. I highly recommend turning to Roberto!
Roberto is a consultant who is attentive in understanding the client's needs, and then precise and punctual in delivering them. He has excellent expertise and manages to explain scenarios and procedures in an understandable way. As an entrepreneur, I find this aspect very important, because not being a technical person, I'm interested in the result and not in the "how it's done".
A fantastic person. We worked together on our websites and, thanks to his advice, we had a turning point. But besides being a fantastic professional, he's also a very honest and down-to-earth person. I would recommend him to anyone.
Roberto is an SEO champion, full stop. He has a pragmatic, comprehensive point of view, focused above all on real results (that is, winning leads and clients, not showing off trophies for their own sake). After years of studying and working in SEO and Content, I found in Roberto a set of perspectives, tools, and strategies that literally sent my results and my operational effectiveness through the roof: +411% in 6 months on a project that started from scratch. And all of this comes with a human touch and a friendly, approachable attitude of the kind you rarely come across.
An incurable optimist, full of enthusiasm, always energized and cheerful, he manages to convey incredible energy! He is truly competent and well-prepared in his field; he was able to grasp and take charge of my project, managing to carry it out in no time at all, with results that went far beyond my expectations! ...even though he had never even heard of my line of business before! My advice is this: if you have a business project and want to launch it quickly, I recommend asking for his help.
Thank you so much, Roberto. People had told me you were good, but you're not only good, you're also a great person, TOP. I'm telling you this because it's really not easy to find professionals as sharp as you with your humility and incredible willingness to help... Very often skill comes with a hefty dose of arrogance and (only I can do it) attitude... These two traits all too often go hand in hand, whereas with you I had a much better experience than I expected. I'm not one to gush like this, but when I meet people like you, it's a must. Top, and Top again.
I contacted Roberto by chance, searching the web. In no time at all, he managed to solve all the problems (and there were quite a few ) with my website. I couldn't have made a better choice, both as a person, very pleasant and down-to-earth, and as an SEO consultant, truly very, very competent. I highly recommend him to everyone... great job, Roberto!
Finding professionals like Roberto is a monumental feat. He literally transformed my website's performance, getting all the keywords in my industry to rank, all in an extremely short time, far exceeding my expectations while meeting the deadlines that had been set. I'm grateful for the day I happened to stumble upon his contact online. He knew how to listen, propose, and act flawlessly, with great humility. Thank you, Roberto! The TOP!
I brought Roberto on board to increase the organic traffic of a Cosmetic Surgery project. After 1 year, the results are far above projections: Roberto is able to design an effective and practical strategy. He's also a patient and helpful person who knows how to step up at the right moment. Honestly, I couldn't have chosen better. Thanks, Roby!
We met Roberto at a time when our project was going through yet another moment of total confusion. The first thing Roberto did was bring clarity, precise data to work from, and a clear path to follow. It all started with a genuine market research study carried out by Roberto himself, on which we then built a work plan together based on specific goals, ambitious yet at the same time achievable. From there we got to work, and Roberto proved to be a true all-around Digital Marketing professional, always present and willing to go well beyond the boundaries of the project at hand.
Right after finishing the development of our new portal fastprivatejet.com, we were looking for a professional who could help us reach our potential clients organically, to support the advertising activity already underway, which up to that point had been our only source of traffic. Having been burned by past experiences with various agencies, we decided to turn to Roberto, who, following his market analysis, proposed a path for us to follow. The results we would have expected after at least a year of work arrived within the first 5 months, exceeding our expectations. We are fully satisfied with this collaboration. Thank you, Roberto! "Passion into Profession".
In a market where everyone promises results based solely on a "theoretical" approach, Roberto proved to be a serious, attentive, and above all results-driven professional. I recommend him to any entrepreneur looking for a go-to expert to understand how to truly leverage the web to unlock their business potential!
I got in touch with Roberto because I was looking for someone genuinely skilled who could help our website take off in terms of SEO. Despite the budgets we were allocating to various display ads and keywords, we just couldn't break through in the search results. Since we didn't know each other, my initial fear was that he might turn out to be the usual vendor promising sky-high results, the kind you constantly hear about in such a specialized field. During the early stage, Roberto's approach was very straightforward and clear: no stratospheric promises, just a step-by-step plan to monitor constantly and adjust along the way...together. I liked it right away, even though my fear didn't go away, because the budget was significant for our case, which really started from the ground up. In just a year and a half, our website went from barely 100 clicks a month to nearly 70,000, and the work done proved to be excellent. So I'm completely satisfied, and the relationship continues with trust and respect. Roberto is a valuable partner I would recommend without hesitation.
I had a website like the ones you often see online, more commonly known as a brochure site with no traffic activity and therefore no visits. Since we had realized that a website without traffic was useless, we decided to turn to a professional we'd met at a meeting. Our website has become one of the most visible in Italy, we get thousands of new visits every month and, as a result, plenty of new inquiries from companies and individuals interested in the services of Resmarc Srl - Rimedi Umidità.
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