Strategic keyword research
Find the right words, find the right customers.
Together we can run a preliminary analysis to assess the level of competition and find the most profitable keywords for your market.
Our “matrix” for flawless keyword research
If you already have a website, it is very important to check that everything is in order. To rank, your site must in fact correctly meet all the SEO criteria.
Thanks to tools like SEOZoom or SEMRUSH you can check your site’s SEO health with a single click.
The chart shows the importance that
Google assigns to the various
onsite and offsite factors
Unlike the trillions of websites and pages that already cover the on-site part of a technical SEO audit, in this article I will deliberately leave out the on-page analysis with the goal of showing you how to get to know your market, your competitors and the keywords that are truly worth investing your time in.
Rank successfully, get to know your digital territory
Whatever your business, it is essential to understand that on the web, preliminary analysis is very likely the most important thing when launching a project. While on the one hand there is a world of opportunities and possibilities offered by the powerful tools available today, on the other hand there must be sound entrepreneurial judgment, the very thing that all entrepreneurs who know what they are doing have in common.
If you want to succeed you must understand and master the numbers and have a clear picture of your competitors and the level of difficulty of the work you intend to undertake. If you want to move with full awareness on the web and intend to deal with search engines, what you need is well-executed keyword research and an SEO audit.
We will help you tackle the 5 key steps for strategic keyword research
You can find more details
in the article on
strategic keywords
Identify the level of competition for your target market
Read your competitors’ main keywords
Work on the unique strengths of your company
Check whether market niches exist
Use what you have learned to get to know your competitors
Your keyword research isn’t over yet, use your head!
Having reached the end of our research, we have a precise picture of the target market, but if we continue our analysis by expanding into other related sectors, by the end of the keyword research we will have a clear idea of what to do, which sector is worth targeting, who the competitors are and the best search keys to invest our time in.
Whatever your online business, if you are dealing with search engines, keyword research has to be a must. As you have been able to see with your own eyes, the factors that affect your chances of success are many and impossible to predict without proper analysis.
Expand your analysis into other related sectors
At this stage, keyword research is that “map” that will give you directions on the destination, on the longer route and on the faster one.
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