Feasibility analysis.
Discover your project’s potential, backed by data.
A feasibility analysis lets you understand in advance whether there is room for your business to operate profitably.
3 insights (basic) that every company should know
💰 Market value of the niche
Knowing the size of your online market (and who is currently occupying it) will help you understand whether what you intend to do is enough to reach the goals you want, or whether it is more worthwhile to focus on other areas that better suit your project’s potential.
🌎 Size of the market potential
Measuring means understanding whether your resources can truly allow you to do everything, or only a small part of what it takes to gain visibility among your potential customers.
Thanks to market analysis, you will be able to understand what impact your budget can have relative to your goals.
We will build an operational plan that is as effective as it is realistic.
🤑 Expected return on investment
Understanding whether and when you can expect a return on investment is the foundation of every business, online too. That is why we map out the path, identify and measure (with hard data) the actions to take.
The “X-ray” of your direct competitors.
Phase 1
What is the first step toward your project’s success?
Analyzing, both individually and comparatively, the players who occupy the majority of the visibility in your sector. That is why, among other things, I quantify for each of them:
- Their ranking on Google for the keywords of interest;
- the search volume of the queries for which they rank;
- the potential difficulty of succeeding with an organic ranking plan for one or more queries of interest;
- the cost per click, that is, how much a click bought on Google costs for the given keyword;
- the total number of monthly searches and the exact distribution of clicks across the various sites;
Along with other important insights capable of revealing to you exactly how your competitors are moving.

With this kind of information on your side, you can finally start to calibrate what you intend to do, laying the foundations of your market entry plan.
Phase 2
Okay, but where are your competitors putting their money? 🤔
Knowing which search terms your competitors are investing in is essential. If they are spending money on them, they are very likely making sales. And you want to know which words (read: clicks) sell and which only waste time, right?
Thanks to the feasibility analysis, you can have this information even before lifting a finger.
Phase 3
When did your competitors start, and what have they done?
Among the many, Google’s favorite result is often the most authoritative one. To fully understand the identity of the competition (and how authoritative they can be in Google’s eyes), it is therefore necessary to analyze the various domain metrics in depth.

Analyzing the backlinks that competitors receive from third-party sites, along with external signals, gives us precisely this kind of information, so we can understand which competitor is the most authoritative, whether there has been any link building activity, or whether one is currently underway.
A complete view of your customers’ searches: Immediately.
Thanks to an in-market analysis of searches, it is possible to gain a clear view of how costly or difficult acquiring visibility can be. 🤩
Based on the results obtained, you can identify the queries worth pursuing within the desired market niche. All of this determines, in a measurable and clear way, much of your business’s potential on the web.
A careful, data-driven keyword research therefore becomes a pivotal moment, because it lets you have a complete view of the questions
asked every month by your potential customers who are ready to buy.

With this research, for each keyword with high conversion potential
it will be possible to gather, among others, two important data points:
- The Search volume, that is, the index of the number of monthly searches performed by users for a given keyword.
- Cost per click (CPC), which expresses how much you pay each time a user clicks on an ad that appears in the SERP.
Precise KPIs to bring the project to ROI
Online as well as offline, every project should be assigned its potential “return on investment”.

As you can imagine, the data collected is not always positive or favorable to continuing your activity on the web, but when that is not the case, setting realistic KPIs in the short, medium, and long term certainly becomes within our reach.
Precise and measurable ranking goals
Once the process of identifying the best opportunities is complete, we will determine the potential traffic from the organic channel.
Remember: Plan well and you will fear no Google update!

Take care of SEO planning
and you will have no more problems
This is an essential process for knowing how much traffic we could bring to the site over the next 12 months and… for understanding whether the game is worth the candle.
Obviously, if the result obtained is not appealing and the SEO work costs more than the revenue itself, you would do well to invest directly in ads. Thanks to my market research, I can offer you a privileged point of view to understand exactly which is the best path to take.
By knowing all the main insights in advance, my analysis is the best way to optimize your financial resources and maximize the effectiveness of your investments. We are talking about getting to know a reality that you currently ignore completely, but which you will inevitably face before long.
With the numbers in hand, does your project stand up or not?
2 hours of consulting included to translate all the data that emerges into plain language.
We present my analysis and the data collected to you in detail, breaking down every detail in an understandable way
We think through the insights that emerged together with you
We discuss with you every detail relevant to the search engine ranking of your future project
With this kind of screening, you will always know where the investment you intend to make can take you, and what results
you can expect
Look at the fastest route to your digital launch
There is only one way to arrive at your destination on time: knowing perfectly where you intend to go and by which route.
Thanks to my method of analysis, I can guarantee you a thorough investigation capable of providing all the answers you need to take the right steps toward your goals.
Succeeding on the web is like planning a trip; many people are still debating the car’s engine, which tires are best to buy, or whether a diesel or a petrol is the better choice.
Too bad most of them only discover after the fact that, to actually get there, what they needed was a boat. Knowing where it is worth going is never a minor detail. It all starts from there.
Fill out the form, and we will find out together.
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