The “Serra” method and the analysis phases

We rank your website on Google. Backed by data.

Gain relevant positions, get clicks and generate sales.

Our search engine ranking method

If you don’t know the road you can’t get anywhere, and to plan a journey you necessarily need to know the destination. “In my opinion” or “in your opinion” when it comes to search engine ranking is of little use.

Many people simply no longer scroll down when they search for something on Google. They are so spoiled by the fantastic search algorithm that they click almost blindly on the websites with the highest ranking.

In this game it’s all about gaining visibility for specific searches. Around them we need to identify some long-tail keywords, extensions of the main keywords.

Data analysis, ranking method and performance measurement.
Do you already know how much your project can grow?

The tools we use,
to study how to rank
your site on Google.

Through the use of the right software, we are able to know any piece of information, including the difficulty (the competition present in the SERP) of every single keyword.


Keyword research
at the foundation of everything

If you want to reach concrete goals you cannot avoid knowing how much, when and how your customers move on the internet. All the searches that people make in relation to your Business or your products must be clearly identified.

That’s why when we carry out an analysis of this kind we start from a muscular Keyword Research, which contains:

  1. All the main keywords related to your industry, sorted by search volume from the easiest to the most difficult.
  2. An analysis of the main sites that are currently bringing home that traffic.
  3. My personal strategy to concretely achieve a ranking useful for gaining traffic from those searches.
  4. A clear and precise commercial offer in which I tell you exactly how much it would cost to carry out these activities with me.

This analysis concretely guarantees two things:

For you, it lets you understand whether you can afford search engine ranking for your target market, with clear indications on costs, methods and timelines.

For us, it guarantees that from there on we’ll work exclusively with entrepreneurs who want to get serious.

What needs to be discussed when working on ranking on Google:


The costs of a search engine ranking plan are not a taboo.

There is no “cost per ranking” and no SEO consultant can ever guarantee that you’ll reach a result on a precise hour and day. What can be done is an estimate and a project that takes into account over time the state of the keywords being worked on

The success of a search engine ranking project depends on a few factors such as:

  1. Level of difficulty on the SERPs for the keywords you’re interested in
  2. Number of ads present
  3. The state of the art of the site
  4. The entrepreneur’s ability to implement what is necessary

The first step
to working together is the feasibility analysis.

The first feasibility consultation costs € 580+VAT

But there’s good news: if a project is then born, I’ll deduct this cost from the total, discounting it from the amount.


All of our contracts start from a minimum of 3 months

We almost never take on jobs that end with technical SEO and for this reason, since search engine ranking is our core business, we need to be able to work on the project for as long as it takes to guarantee the expected results.


In the cost we ALWAYS include everything needed to reach the result

Changes to the site, Link building, content and whatever else is necessary to get where we need to be, because as I told you before we’ll only talk about results, not about how much a kilo or a kilo and a half of SEO costs.


💡 If you’re starting to count, let me tell you right away that you’d be better off writing to us; whether and how I can help always depends on the specific case.

Outside of contracts, I also offer consulting at a cost of €150+VAT per hour.

Are we the SEO agency that’s right for you?

When we take on a new job, no matter how tiny or large it is, we do it because we’re passionate about it, because we like challenges and because we like winning them.

Reaching the goals, before being a job to be done, represents a personal challenge.

We do this job because we’re passionate about it. We’re a down-to-earth, approachable team, made up of people who want to do well, and to do all this you need the right counterparts.

We receive thousands of visits daily and, as you can imagine, the requests are not slow to arrive.

My blog analyzed with the SEO software Ahrefs

However, according to the status quo, it’s very likely that you still believe that:

  • search engine ranking is within everyone’s reach and requires neither effort nor, much less, investment
  • that by now traffic is only generated with paid ads
  • that with a few hundred euros, one-off, it’s possible to solve the SEO on your site
  • that there’s a free way to “get” what you need
  • that you know what you need even without having done any analysis
  • that you keep improvising, believing you can do it on your own
  • that you prefer to keep looking elsewhere, lulling yourself in the hope of sooner or later finding what’s right for you

To get closer to your goal, take action!

If you’ve read my words, you now know our way of understanding search engine ranking and you even have an idea of the costs.

Fill out the form you’ll find below.
We’ll get to know each other and after a brief chat I’ll be able to tell you how and whether we can help you.

Fields marked (*) are required


What they say about me

The opinion of those who
know me well

An extraordinary talent

Roberto is one of the leading figures in Italian SEO. After having had the pleasure of collaborating with him on several projects, I can say, numbers in hand and without fear of being contradicted, that his is an “extraordinary talent”. Professional, competent and with an extraordinary overall vision, he always manages to deliver concrete results in terms of traffic and conversions. If SEO is important for your project and your business, Roberto is undoubtedly the person to rely on to achieve top results!

Stefano Schirru

Wild SEO Magazine

Always one step ahead

As far as SEO is concerned, I consider Roberto a point of reference on the Italian scene. He is serious, precise and very competent: this alone would be enough to qualify him as an excellent professional. But there’s more: he always manages to take an important step ahead of his colleagues, unlike whom he has the natural ability to “broaden his view”, going beyond SEO in the strict sense and placing the optimization of sites and content within a broader reasoning, reaching all the way to digital marketing and the most effective strategies for doing business online. It’s by no means a given to find such a versatile and prepared professional.

Piero Babudro

Segnalezero.com

A great professional
capable of surprising you

Roberto proved right from the start to be a great professional, capable of surprising you with his communication skills and experience in SEO and digital marketing. We’ve collaborated on several projects and the greatest pleasure is that working with Roberto is fun, you learn and you reach your business goals.

Gennaro Cuofano

Head of Business
WordLift

andrea saletti feedback

There’s no
better example

A wealth of experience. He has lived 10 lives in one and, in a tough market like the Sardinian one, he was able to give up his certainties to chase his dream of doing web marketing and SEO. There’s no better example than Roberto’s to show how much passion, method and tenacity can truly take us.

Andrea Saletti

Author of the book Neuromarketing: cognitive science to sell more on the web

Luca orlandini landing page efficace

A point
of reference

I consider him a point of reference for everything concerning the launch of a new business, the validation of an online offer and the possibility of obtaining profiled and useful traffic. His skills are very broad and range from marketing to business models, all the way to results- and conversion-oriented communication. An important collaborator for any online entrepreneur.

Luca Orlandini

Founder of
landing-page-efficace.it

Surprising

The great thing about working with Roberto is that just when you think you’ve gotten to know him, he surprises you with a thousand other facets. A great man before being a professional; I truly owe him a lot.

Michael Vittori

Author of the book Facebook ADS in pratica & Social media Expert

feedback di mariano diotto sul corso seo di roberto serra

Immediately
useful

I’m a veteran of training and I can say without fear of being contradicted that what I appreciated most about Roberto’s SEO approach is its unmistakable immediate usefulness. Well done Roberto, nicely done!

Mariano Diotto

Communication Director
IUSVE