Jason Barnard, the pioneer of AEO and Brand SERP

From Brand SERP to Answer Engine Optimization, Jason Barnard explains how online visibility is changing and why businesses need to become trusted sources for AI search engines

[ Interviews ] · 19 October 2026

Dixon Jones: Does Google and AI Really Understand What Your Brand Is?

Tracking mentions isn’t enough: consistency and clarity help AI recognize a business and describe it accurately

[ Interviews ] · 12 October 2026

Anil Agarwal on SEO, AI and hosting

How to measure visibility, create original content and choose the right hosting, according to Anil

[ Interviews ] · 5 October 2026

John Shehata of NewzDash

Google Discover, AI Overviews and Information Gain: John explains how publisher visibility is changing, the value of AI citations, and the strategies needed to earn the authority you deserve

[ Interviews ] · 28 September 2026

Oleg Korneitchouk on how AI is changing Google

AI is changing the rules of search: fewer clicks, new data to analyze, and technical issues that can make you lose visibility on Google (and beyond)

[ Interviews ] · 21 September 2026

Natalia Witczyk: Does the future of search start in China?

From QR code payments to advertising-driven search, the Chinese market is showing trends that could eventually make their way to the West

[ Interviews ] · 14 September 2026

Nikki Halliwell

Rendering, JavaScript and original content: how to make a website truly visible to AI crawlers, according to Nikki Halliwell

[ Interviews ] · 7 September 2026

Alex Moss on Agentic Commerce

AI agents will soon buy products on their own: structured data, feeds and consistent information will become essential to get selected

[ Interviews ] · 3 September 2026

Rick Tousseyn: OtterlyAI’s experiments reveal the other side of GEO

From ChatGPT's selectivity to the weight of external citations, OtterlyAI's data reveals a GEO fragmented across different platforms and increasingly tied to concrete business results

[ Interviews ] · 31 August 2026

Suganthan Mohanadasan: here’s how ChatGPT and Perplexity “think” (and much more)

ChatGPT can find a page without citing it and talk about a brand without ever visiting its website: understanding how it reads information and picks its sources has become essential for anyone who wants to be visible in AI answers

[ Interviews ] · 24 August 2026

Pete Meyers: sentiment in the age of AI Search is a whole different story

Pete Meyers tells us why being mentioned by ChatGPT is no longer enough: in AI Search what matters is the intent behind searches, the way a brand is talked about, and a new concept of sentiment we still need to learn how to measure

[ Interviews ] · 17 August 2026

Jono Alderson: “web pages won’t disappear, but their monopoly is ending”

With artificial intelligence the web is shifting from pages to entities, relationships and data: companies must build consistent information and adapt quickly

[ Interviews ] · 10 August 2026

Olivier de Segonzac on how to win over LLMs

The most valuable resource for AI Search is already in-house: reviews, surveys, emails, chats and call center calls. That's where you find your customers' authentic language, their doubts and their needs

[ Interviews ] · 3 August 2026

Johnny Herge: “the visibility potential on Discover is truly incredible”

"Search Profiles are a valuable resource for brands: we will also see them in browser SERPs and in e-commerce", according to Herge

[ Interviews ] · 27 July 2026

Jules de Bruin: “the AI answer is your new homepage”

Visibility, citations, sentiment and new criteria of authority: Jules de Bruin tells us how search is changing in the AI era and which strategies can make the difference

[ Interviews ] · 20 July 2026

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