Interviews with the top experts in Search Marketing

Exclusive conversations with the world's leading SEO and search marketing experts. Visions and viewpoints from the people who set the standards of the industry.

SEO Confidential – Our Exclusive Interview with Alex Moss on Agentic Commerce

AI agents will soon buy products on their own: structured data, feeds and consistent information will become essential to get selected

[ Interviews ] · 3 September 2026

SEO Confidential – Our exclusive interview with Rick Tousseyn: OtterlyAI’s experiments reveal the other side of GEO

From ChatGPT's selectivity to the weight of external citations, OtterlyAI's data reveals a GEO fragmented across different platforms and increasingly tied to concrete business results

[ Interviews ] · 31 August 2026

SEO Confidential – Our exclusive interview with Suganthan Mohanadasan: here’s how ChatGPT and Perplexity “think” (and much more)

ChatGPT can find a page without citing it and talk about a brand without ever visiting its website: understanding how it reads information and picks its sources has become essential for anyone who wants to be visible in AI answers

[ Interviews ] · 24 August 2026

SEO Confidential – Our exclusive interview with Pete Meyers: sentiment in the age of AI Search is a whole different story

Pete Meyers tells us why being mentioned by ChatGPT is no longer enough: in AI Search what matters is the intent behind searches, the way a brand is talked about, and a new concept of sentiment we still need to learn how to measure

[ Interviews ] · 17 August 2026

SEO Confidential – Our interview with Jono Alderson: “web pages won’t disappear, but their monopoly is ending”

With artificial intelligence the web is shifting from pages to entities, relationships and data: companies must build consistent information and adapt quickly

[ Interviews ] · 10 August 2026

SEO Confidential: our exclusive interview with Olivier de Segonzac on how to win over LLMs

The most valuable resource for AI Search is already in-house: reviews, surveys, emails, chats and call center calls. That's where you find your customers' authentic language, their doubts and their needs

[ Interviews ] · 3 August 2026

SEO Confidential: our exclusive interview with Johnny Herge: “the visibility potential on Discover is truly incredible”

"Search Profiles are a valuable resource for brands: we will also see them in browser SERPs and in e-commerce", according to Herge

[ Interviews ] · 27 July 2026

SEO Confidential: our exclusive interview with Jules de Bruin: “the AI answer is your new homepage”

Visibility, citations, sentiment and new criteria of authority: Jules de Bruin tells us how search is changing in the AI era and which strategies can make the difference

[ Interviews ] · 20 July 2026

SEO Confidential: our exclusive interview with SEO Jan-Willem Bobbink

Jan-Willem tells us which metrics really matter in his view, why you should look beyond impressions, and how to build a consistent brand that AI can recognize and cite

[ Interviews ] · 13 July 2026

SEO Confidential: our exclusive interview with researcher and GEO expert Emilia Gjorgjevska

How do you get found by ChatGPT, AI Overviews and Gemini? The researcher behind SEOntology and WebKnoGraph speaks

[ Interviews ] · 6 July 2026

SEO Confidential – Our exclusive interview with Natzir Turrado: how does AI choose its answers?

Natzir tells us why AI never chooses neutrally, how online visibility is changing with AI Overviews, and which signals really matter if you want answer engines to recommend you

[ Interviews ] · 29 June 2026

SEO Confidential – Our exclusive interview with Malte Landwehr of Peec AI

From prompt tracking to off-page GEO: AI search according to Malte Landwehr

[ Interviews ] · 22 June 2026

SEO Confidential – Our exclusive interview with Amanda King on the less-told side of AI

Amid bias, cookie-cutter content, and models trained on fragile data, Amanda King explains why brands should focus less on algorithms and more on the uniqueness of their value

[ Interviews ] · 15 June 2026

SEO Confidential – Our exclusive interview with Joy Johnston

Between AI Overviews, zero-click results, and an increasingly unpredictable Discover, Trisolute's News SEO Strategist explains how the relationship between journalism, platforms, and readers is changing

[ Interviews ] · 8 June 2026

SEO Confidential – Our exclusive interview with Gagan Ghotra: your brand exists for Google, but does it exist for AI?

Brand authority in the AI era: the signals to invest in now so you don’t disappear from the answers of AI-powered engines

[ Interviews ] · 1 June 2026

Interviews with the top experts in Search Marketing

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