Why topic authority matters: the ability to be recognized as a reliable, consistent source on a subject, over time
[ Interviews ]
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2 February 2026
Interviews with the top experts in Search Marketing
Exclusive conversations with the world's leading SEO and search marketing experts. Visions and viewpoints from the people who set the standards of the industry.
"Visibility is like a lottery: the more your brand gets mentioned, the better your chances of appearing in LLMs and looking authoritative"
[ Interviews ]
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26 January 2026
With generative AI synthesising answers and shaping users’ memory, the challenge is no longer just being found, but being interpreted correctly by the model
[ Interviews ]
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21 January 2026
Giulia Panozzo's neuroscientific approach challenges the dominant models in digital marketing, showing how cognitive biases and inconsistent design choices can sabotage even the most sophisticated strategies
[ Interviews ]
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12 January 2026
SEO Confidential – Our Exclusive Interview with Avinash Kaushik on Brand Authority and AI
Avinash tells us how AI-based answer systems are redefining corporate reputation, shifting attention from what brands say to what others say about them
[ Interviews ]
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5 January 2026
SEO Confidential – Our exclusive interview with Britney Muller on the hype around agentic AI
"Thinking you can specifically optimize the brain of an LLM means nurturing an illusion of control", Britney told us
[ Interviews ]
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22 December 2025
SEO Confidential – Our Exclusive Interview with Bengü Sarıca Dinçer
Artificial intelligence is redefining the entire user journey and forcing teams to rethink the role of SEO in growth decisions, between post-click insights and context-driven content
[ Interviews ]
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16 December 2025
SEO Confidential – Our exclusive interview with Jes Scholz: the agentic era has already begun
As AI agents begin to make autonomous decisions and interact with content, building online visibility increasingly depends on trust, accessibility and semantic relevance
[ Interviews ]
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8 December 2025
“AI tracking is just garbage dressed up as insight”: Pedro Dias tears down the false myths of modern visibility
[ Interviews ]
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1 December 2025
What can we still truly measure in the age of AI Overviews, AI Mode and LLMs? We talked about it with Semrush's Owned Media lead
[ Interviews ]
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25 November 2025
SEO Confidential – Our Exclusive Interview with Myriam Jessier
Between millions of automatically generated articles and a network increasingly emptied of human presence, is the Internet really dying? Will the web become an empty shell populated only by bots?
[ Interviews ]
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17 November 2025
SEO Confidential – Our exclusive interview with Giorgio Taverniti
How do you become part of the AI’s informational context? Your brand’s visibility in the age of AI
[ Interviews ]
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11 November 2025
SEO Confidential – Our Exclusive Interview with Duane Forrester
"The web has never been a meritocracy. It has always been survival of the fittest. Whoever adapts fastest wins"
[ Interviews ]
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4 November 2025
From the AI bubble to the decline of organic traffic, Andrea shares his take on the contradictions of an innovation that risks emptying the web and weakening critical thinking
[ Interviews ]
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27 October 2025
“Organic rankings have always been a vanity metric and, on their own, they don't really tell you how much a business is worth", Despina told us
[ Interviews ]
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20 October 2025
