Marketing has stopped speaking to people: Mordy Oberstein explains why it's time for some self-criticism
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13 October 2025
Interviews with the top experts in Search Marketing
Exclusive conversations with the world's leading SEO and search marketing experts. Visions and viewpoints from the people who set the standards of the industry.
The co-founder of 4WeekMBA tells us (among many other things) how the rise of AI agents is changing the nature of online traffic, disrupting established practices and opening new trajectories for brands and publishers
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6 October 2025
SEO Confidential – Our exclusive interview with Michael Archambault of Siege Media
Michael explains why, despite the higher engagement generated by LLMs, it makes no sense today to divert investment away from organic search to chase a channel that is still marginal and hard to track
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29 September 2025
SEO Confidential – Our Exclusive Interview with Ina Toncheva, AI Content Marketing Consultant
In the era of agentic answers and AI engines, being “findable” is not enough: you need to become part of the conversations that lead to the purchase decision
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15 September 2025
Our interview with Andrea Volpini of WordLift reveals the strategies, metrics and editorial choices that allow a company to enter the answer flows generated by ChatGPT, Claude, Gemini (and soon Google AI Mode too)
[ Interviews ]
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9 September 2025
SEO Confidential – Our interview with Jono Alderson: visibility, trust and stories in the AI era
The new search and AI systems interpret, rewrite and spread narratives that can strengthen or undermine a brand's identity far beyond the boundaries of a website
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1 September 2025
SEO Confidential – Our Exclusive Interview with Darwin Santos, the SEO Behind the “Great Decoupling”
The “Great Decoupling”: when impressions grow but clicks collapse (explained by the man who coined the term)
[ Interviews ]
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18 August 2025
The founder of SEO Garden walks us through the epochal shift toward a more semantic, less predictive SEO, where the challenge is getting cited, not just ranking
[ Interviews ]
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14 August 2025
SEO Confidential – Our Exclusive Interview with SEO Expert Barry Adams
Barry Adams sees Google Discover as the most tempting shortcut, but warns: it is unstable and prone to volatility. The real long-term path is still diversification
[ Interviews ]
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13 August 2025
"Google risks becoming irrelevant. Gen Z, for example, no longer uses it as their only source...", Alice told us
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1 August 2025
SEO Confidential – Our exclusive interview with SEO Cyrus Shepard: “Clicks still count!”
"Being recognized, remembered and searched for online makes all the difference when traffic starts to decline", Cyrus told us
[ Interviews ]
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28 July 2025
SEO Confidential – Our Exclusive Interview with Barry Schwartz, Founder of Search Engine Roundtable
The interview covers the most pressing topics of the moment: AI Mode, Search Console, the volatility following the June 2025 Core Update, and the increasingly central role of branding in staying visible in an ecosystem that no longer shows the numbers
[ Interviews ]
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23 July 2025
SEO Confidential – Our Exclusive Interview with Danny Goodwin of Search Engine Land
"The answer lies in vector space models: for semantic SEO there is no other way," Danny told us
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21 July 2025
According to Pete, Brand Authority will become even more relevant in the world of AI Overviews, and LLMs will inevitably have to provide more transparent metrics
[ Interviews ]
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14 July 2025
The absence of referrers breaks the web's social contract: according to Stox, AIs like ChatGPT and Gemini demand everything and give back little or nothing
[ Interviews ]
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2 July 2025
