"Communicating consistently across every channel is a form of protection: not against Google, but against the risk that AI models misunderstand you or ignore you"
[ Interviews ]
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25 May 2026
Interviews with the top experts in Search Marketing
Exclusive conversations with the world's leading SEO and search marketing experts. Visions and viewpoints from the people who set the standards of the industry.
"You don't control how the web talks about you: you influence it. And influence comes from doing things worth talking about"
[ Interviews ]
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18 May 2026
SEO Confidential – Our exclusive interview with Saijo George on the future of SEO in the LLM era
Between AI-assisted content, online reputation and platforms that keep more and more traffic for themselves, new balances are emerging that are set to change the way business is done online
[ Interviews ]
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11 May 2026
SEO Confidential – Our Exclusive Interview with Virginie Clève, French Google Discover Expert
"The user is passive: they consume whatever the feed serves them". Here's why Discover matters so much in France (and not only there)
[ Interviews ]
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4 May 2026
SEO Confidential – Our exclusive interview with SEO expert Emina Demiri
Reputation, presence, relationships: the brands that thrive don't wait for their audience to show up. They go out and find it.
[ Interviews ]
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27 April 2026
From user experience to LLM experience. Here's why information gain will truly make the difference
[ Interviews ]
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20 April 2026
According to Graphite's CEO, AI Search is not killing SEO at all. It's making the playing field bigger
[ Interviews ]
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13 April 2026
Between authority, reputation and control of the narrative, brands are now playing for traffic, trust and conversions inside AI-powered answer engines
[ Interviews ]
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30 March 2026
SEO Confidential – Our Exclusive Interview with SEO Expert Edward Sturm
With AI-generated answers intercepting more and more queries, the focus shifts from volumes and keywords to targeted pages, search intent, and concrete results
[ Interviews ]
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23 March 2026
SEO Confidential – Our Exclusive Interview with SEO Expert Joy Hawkins
Why are so many businesses visible on Google yet receiving fewer and fewer phone calls? We talk about it with Joy Hawkins
[ Interviews ]
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16 March 2026
Between LLMs, organic traffic loss, Discover and AI training data, new tensions are emerging between platforms and publishers (and new dynamics for online visibility)
[ Interviews ]
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9 March 2026
A conversation about the signals that make a website readable by machines, the limits of controlling hallucinations, and the need to get back to the fundamentals to keep AI from distorting your brand's narrative
[ Interviews ]
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2 March 2026
SEO Confidential – Our Exclusive Interview with Lily Grozeva: Citations as a “Sanity Metric”
"Today external conversations have become readable by algorithms. The impact is bigger, but the principle isn't new. Your brand is what the ecosystem says about you: it has always been that way," Lily told us
[ Interviews ]
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23 February 2026
SEO Confidential – Our Exclusive Interview with Laura I. Abreu: Here’s What LLMs Really Trust
"LLMs tend to place more trust where they detect topical depth, consistency and clear signals of authority and specialization," says Laura
[ Interviews ]
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18 February 2026
SEO Confidential – Our exclusive interview with Carolyn Shelby: “brand consistency comes first”
"If you don't define your brand, AI will do it for you" (and trust me, you won't like it)
[ Interviews ]
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9 February 2026
