Jan-Willem tells us which metrics really matter in his view, why you should look beyond impressions, and how to build a consistent brand that AI can recognize and cite
[ Interviews ]
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13 July 2026
Interviews with the top experts in Search Marketing
Exclusive conversations with the world's leading SEO and search marketing experts. Visions and viewpoints from the people who set the standards of the industry.
researcher and GEO expert Emilia Gjorgjevska
How do you get found by ChatGPT, AI Overviews and Gemini? The researcher behind SEOntology and WebKnoGraph speaks
[ Interviews ]
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6 July 2026
Natzir Turrado: how does AI choose its answers?
Natzir tells us why AI never chooses neutrally, how online visibility is changing with AI Overviews, and which signals really matter if you want answer engines to recommend you
[ Interviews ]
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29 June 2026
From prompt tracking to off-page GEO: AI search according to Malte Landwehr
[ Interviews ]
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22 June 2026
Amanda King on the less-told side of AI
Amid bias, cookie-cutter content, and models trained on fragile data, Amanda King explains why brands should focus less on algorithms and more on the uniqueness of their value
[ Interviews ]
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15 June 2026
Between AI Overviews, zero-click results, and an increasingly unpredictable Discover, Trisolute's News SEO Strategist explains how the relationship between journalism, platforms, and readers is changing
[ Interviews ]
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8 June 2026
Gagan Ghotra: your brand exists for Google, but does it exist for AI?
Brand authority in the AI era: the signals to invest in now so you don’t disappear from the answers of AI-powered engines
[ Interviews ]
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1 June 2026
Ben Steele of Siege Media: Getting AI to Understand You Without Losing Credibility
"Communicating consistently across every channel is a form of protection: not against Google, but against the risk that AI models misunderstand you or ignore you"
[ Interviews ]
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25 May 2026
Arnout Hellemans: How to Build Visibility in the AI Era
"You don't control how the web talks about you: you influence it. And influence comes from doing things worth talking about"
[ Interviews ]
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18 May 2026
Saijo George on the future of SEO in the LLM era
Between AI-assisted content, online reputation and platforms that keep more and more traffic for themselves, new balances are emerging that are set to change the way business is done online
[ Interviews ]
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11 May 2026
Virginie Clève, French Google Discover Expert
"The user is passive: they consume whatever the feed serves them". Here's why Discover matters so much in France (and not only there)
[ Interviews ]
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4 May 2026
Reputation, presence, relationships: the brands that thrive don't wait for their audience to show up. They go out and find it.
[ Interviews ]
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27 April 2026
Peter Rota: SEO as Online Reputation Management
From user experience to LLM experience. Here's why information gain will truly make the difference
[ Interviews ]
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20 April 2026
Ethan Smith: “the organic traffic collapse? A false myth”
According to Graphite's CEO, AI Search is not killing SEO at all. It's making the playing field bigger
[ Interviews ]
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13 April 2026
John Campbell on How to Stand Out in AI Answers
Between authority, reputation and control of the narrative, brands are now playing for traffic, trust and conversions inside AI-powered answer engines
[ Interviews ]
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30 March 2026
