Barry Adams sees Google Discover as the most tempting shortcut, but warns: it is unstable and prone to volatility. The real long-term path is still diversification
[ Interviews ]
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13 August 2025
Interviews with the top experts in Search Marketing
Exclusive conversations with the world's leading SEO and search marketing experts. Visions and viewpoints from the people who set the standards of the industry.
Alice Rowan: “it’s not just SEO, people need to trust you!”
"Google risks becoming irrelevant. Gen Z, for example, no longer uses it as their only source...", Alice told us
[ Interviews ]
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1 August 2025
SEO Cyrus Shepard: “Clicks still count!”
"Being recognized, remembered and searched for online makes all the difference when traffic starts to decline", Cyrus told us
[ Interviews ]
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28 July 2025
Barry Schwartz, Founder of Search Engine Roundtable
The interview covers the most pressing topics of the moment: AI Mode, Search Console, the volatility following the June 2025 Core Update, and the increasingly central role of branding in staying visible in an ecosystem that no longer shows the numbers
[ Interviews ]
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23 July 2025
Danny Goodwin of Search Engine Land
"The answer lies in vector space models: for semantic SEO there is no other way," Danny told us
[ Interviews ]
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21 July 2025
Pete Meyers of Moz: Brand Authority, AI, and the fight for visibility
According to Pete, Brand Authority will become even more relevant in the world of AI Overviews, and LLMs will inevitably have to provide more transparent metrics
[ Interviews ]
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14 July 2025
Patrick Stox, technical SEO expert and Ahrefs Brand Ambassador
The absence of referrers breaks the web's social contract: according to Stox, AIs like ChatGPT and Gemini demand everything and give back little or nothing
[ Interviews ]
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2 July 2025
Johannes Beus, the founder of Sistrix
"The lack of separate AI Overviews data in Search Console is not an oversight but a deliberate choice: Google wants to prevent a new optimization cycle aimed at manipulating AI results", Johannes told us
[ Interviews ]
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24 June 2025
Joshua Squires of Amsive: how to prepare for the post-SERP future
"Sites that block AI crawlers will lose traffic and be overtaken by their competitors who focused instead on how to show up in LLMs, AI Overviews and AI Mode", Josh Squires told us
[ Interviews ]
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17 June 2025
Ivano Di Biasi of SEOZoom: “the future of SEO will be brand-driven and multichannel”
According to the CEO of SEOZoom, "AI hasn’t invented anything: fan-out is just a trendy name for what we’ve been doing for a decade"
[ Interviews ]
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9 June 2025
Elisa Paesante of Sistrix: “We will soon launch a tool specifically dedicated to AI Chatbots”
The changes tied to AI Mode and AI Overviews are radically redrawing SEO metrics and strategies: the only certainty? A drastic drop in organic traffic
[ Interviews ]
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4 June 2025
Lily Ray: “Search is increasingly zero-click”
According to Amsive's SEO Strategy lead, even if clicks decline, the visitors who do land on websites will likely be more aware, better informed and readier to convert
[ Interviews ]
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28 May 2025
Dan Petrovic: “Goodbye traditional content marketing!”
Between predictive analysis, conversational algorithms and new visibility metrics, DEJAN's managing director maps out the future for anyone who wants to stay relevant
[ Interviews ]
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26 May 2025
