Chapter 6 · AI Platforms
A guide by Roberto Serra
Google Gemini & SGE
The deep dives in this section of the “AI Platforms” chapter.
A guide by Roberto Serra
8
Deep dives
Chapter 6 · AI Platforms
Continue with the deep dives
40 deep dives across the 5 sections of the chapter.
6.1
Voice AI: how to show up in Alexa, Google Home and Siri answers
AI in Social Media (TikTok, Instagram): how your videos become answers inside the apps
AI Evolution Monitoring: How to Keep Up With AI Engine Changes Without Losing Your Mind
Bing Copilot and the Microsoft ecosystem: why your brand must be there
Microsoft Copilot in Office 365: how to land in your buyers’ decks and emails
Meta AI on Instagram: the AI engine Pompeii tour operators are ignoring
Apple Intelligence and Siri AI: the invisible channel that just landed on every iPhone
Vertical AI Chatbots: why being in the niche dataset is worth more than a thousand backlinks
AI Search in marketplaces: your product listings are already the source of the AI answers
Cross-Platform Consistency: Why Your Brand Must Tell the Same Story on Every AI
Platform-specific content strategy: why one piece of content no longer cuts it
AI aggregators and meta-search: why being visible only on ChatGPT is no longer enough
6.2
ChatGPT: Answer Architecture
ChatGPT Browse Mode: Why Live Answers Go Through Bing (and What That Changes for You)
GPT Store and Custom GPTs: How to Become the Default Source in Your Industry
GPT Store: the plugin ecosystem that recommends brands without you knowing
OpenAI Plugins & Actions: when the AI doesn’t recommend you, it uses you
ChatGPT’s recipe: where your brand ended up in its training data
When ChatGPT Cites You Without Linking: The Referral Pattern Trade-off
How ChatGPT cites sources (and why your brand must be in the text, not in a footnote)
6.3
Claude, the paranoid editor: how the constitutional filter decides who gets cited
Claude and the 200K tokens: why complete guides win where short content disappears
Claude doesn’t browse: if you’re not in its training, to it you don’t exist
Claude and Artifacts: How to Appear in the Analyses the Model Generates for Your Industry
6.4
Google Quality Rater Guidelines: the manual Google uses for AI answers too
Google Merchant Center and AI Shopping: How to Get Your Products Cited by Gemini and SGE
Google Vertex AI and Enterprise Search: How to Land in the Answers That Pull from the Web
Google SGE and AI Overview: how the architecture really works and what changes for your rankings
Gemini and the Knowledge Graph: why Google knows you before it even answers
Google AI Overviews and snippet selection: why Gemini picks one brand and ignores the other
Google Perspectives & Discussion: when Gemini listens to Reddit before your site
Gemini Extensions & Workspace: Why Your Content Inside Drive, Gmail and YouTube Becomes a Direct Channel in AI Answers
6.5
Perplexity real-time RAG: why your site can enter the answers today, not in six months
Perplexity Citation Pattern: How Source Selection Really Works
How Perplexity Chooses the Sources It Cites (and Why Your Site Isn’t There)
Perplexity Spaces and Collections: the recommendation micro-channel you can own
Ranking first on Google but invisible on Perplexity? Check your robots.txt
Perplexity Pages: the AI articles Google indexes (and why they matter to you)
Perplexity Pro and Free cite different sources: why your client might not see you
Perplexity Focus Modes: how not to vanish when the user changes the filter
